Linkedin Content logo

Linkedin Content

Organization
101-skills
linkedin-content

LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth

Overview

Publisher101-skills
Repositorysuperpowers
Skill namelinkedin-content
Stars
5
Forks
3
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by 101-skills on GitHub. Read the source before you install it.

Installation

Install the Linkedin Content AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/101-skills/superpowers/tree/main/guides/social/linkedin-content
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/101-skills/superpowers.git /tmp/superpowers
mkdir -p .claude/skills
cp -r /tmp/superpowers/guides/social/linkedin-content .claude/skills/linkedin-content
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Linkedin Content in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Linkedin Content on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Linkedin Content is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Install the belt CLI skill: npx skills add belt-sh/cli

LinkedIn Content

Write high-engagement LinkedIn posts via inference.sh CLI.

Quick Start

Requires inference.sh CLI (belt). Install instructions

bash
belt login

# Research trending LinkedIn content patterns
belt app run tavily/search-assistant --input '{
  "query": "LinkedIn viral post examples 2024 high engagement patterns"
}'

# Post to X (cross-posting reference)
belt app run x/post-create --input '{
  "text": "Your cross-posted version here"
}'

Post Anatomy

┌─────────────────────────────────────┐
│ HOOK (first 1-2 lines)             │ ← Visible before "...see more"
│                                     │
│ ...see more ─────────────────────── │ ← The click gate
│                                     │
│ BODY (story/value)                  │
│ - Formatted with line breaks        │
│ - Short paragraphs (1-2 sentences)  │
│ - Lists or numbered points          │
│                                     │
│ CTA (last 1-2 lines)              │ ← Ask for engagement
│                                     │
│ #hashtags (3-5)                     │
└─────────────────────────────────────┘

Character Limits

ElementLimit
Post text3,000 characters
Visible before "see more"~210 characters (~2 lines on mobile)
Hashtags3-5 recommended
Comment1,250 characters
Article title100 characters
Article body125,000 characters

The first 210 characters are everything. If the hook fails, nobody clicks "see more."

Hook Formulas

What Works

FormulaExample
Contrarian opinion"Unpopular opinion: code reviews are a waste of time."
Personal story opening"I got fired on a Tuesday. Best thing that ever happened."
Surprising stat"92% of startups fail. But not for the reason you think."
List promise"I've hired 200+ engineers. Here are 5 red flags I look for."
Bold statement"Your resume doesn't matter. Here's what does."
Before/after"3 years ago I couldn't get a single interview. Yesterday I turned down a FAANG offer."
Pattern interrupt"Stop. Before you send that cold email, read this."

What Fails

❌ "Excited to announce that we are pleased to share..." (corporate speak)
❌ "In today's rapidly evolving landscape..." (cliché, says nothing)
❌ "I'd like to take a moment to..." (slow, no hook)
❌ "Just published a new blog post!" (no value proposition)
❌ Starting with a hashtag or emoji

Formatting Rules

Line Breaks Are Your Best Friend

❌ Dense paragraph:
"I learned something important about leadership last week. My team was struggling with a deadline and instead of pushing harder, I decided to remove scope. The result was incredible — we shipped faster and the quality was better. Sometimes less really is more."

✅ Formatted for LinkedIn:
"I learned something about leadership last week.

My team was struggling with a deadline.

Instead of pushing harder, I removed scope.

The result?

We shipped faster.
And the quality was BETTER.

Sometimes less really is more."

Formatting Guidelines

RuleWhy
One sentence per lineEasier to scan on mobile
Blank line between paragraphsVisual breathing room
Short paragraphs (1-2 sentences)Mobile readability
Use line breaks for dramatic effectCreates pacing and suspense
Bold key phrases sparinglyDraws eye to important points
Numbered lists for tipsScannable, shareable
Avoid walls of textNobody reads them

Post Types (Ranked by Engagement)

Post TypeEngagementBest For
Personal story + lessonVery HighBuilding connection, authenticity
Contrarian takeHighStarting conversations, visibility
Carousel (document post)HighEducational content, tips
List/tips (numbered)HighActionable value, saves
PollMedium-HighEasy engagement, data gathering
Photo + storyMediumHumanizing, events
Video (native)MediumDemonstrations, personality
Link postLowDriving traffic (algorithm penalizes)
ReshareVery LowDon't bother — write original

Link Posts Strategy

LinkedIn penalizes posts with links (reduces reach). Workarounds:

  1. Comment method: Post without link, add link as first comment, edit post to say "Link in comments"
  2. No-link method: Summarize the content in the post itself, mention "DM for link"
  3. If you must link: Put it at the very end, after strong standalone content

Content Pillars

Every LinkedIn creator should have 3-5 pillars they rotate through:

PillarWhat It CoversExample
ExpertiseIndustry knowledge, how-tos"5 database patterns every engineer should know"
StoriesPersonal experiences, failures, wins"The hardest feedback I ever received"
OpinionsTakes on industry trends, contrarian views"AI won't replace engineers. Bad managers will."
Behind the scenesBuilding in public, process"Here's our actual sprint retrospective format"
Curated insightsTrends, data, research summaries"I analyzed 500 job postings. Here's what changed."

Algorithm Signals

SignalImpactHow
Dwell timeVery HighLonger posts that people read fully
CommentsVery HighAsk questions, create discussion
SavesHighActionable, reference-worthy content
"See more" clicksHighStrong hook that makes people expand
SharesMediumRelatable, quotable content
ReactionsMediumEasy to get but weighted less
External linksNegativeReduces reach — put links in comments
Editing after postingNegativeDon't edit within first hour
Posting frequency3-5x/weekDaily is fine, more than 1/day hurts

Posting Schedule

DayBest Time (your audience's timezone)
Tuesday-Thursday7-8 AM, 12 PM, 5-6 PM
Monday8 AM (people catching up)
Friday7-8 AM (before checkout)
WeekendSkip or light content

Engage in comments for 30-60 minutes after posting — this is more important than the post itself.

Visual Content

bash
# Generate a visual for a LinkedIn post
belt app run infsh/html-to-image --input '{
  "html": "<div style=\"width:1080px;height:1080px;background:#0f172a;display:flex;align-items:center;justify-content:center;padding:80px;font-family:system-ui;color:white;text-align:center\"><div><h1 style=\"font-size:56px;font-weight:900;line-height:1.2;margin:0\">The best code is the code you don&apos;t write</h1><p style=\"font-size:22px;opacity:0.5;margin-top:24px\">— Every senior engineer</p></div></div>"
}'

# Generate a professional photo for a personal post
belt app run falai/flux-dev-lora --input '{
  "prompt": "candid professional photo, person speaking at a conference podium, audience in background blurred, natural stage lighting, authentic moment, corporate event photography",
  "width": 1200,
  "height": 900
}'

CTA Formulas

End every post with engagement driver:

CTA TypeExample
Question"What's the worst career advice you've received?"
Agreement check"Agree or disagree?"
Share request"Repost if this resonates ♻️"
Save prompt"Save this for your next [situation] 🔖"
Recommendation ask"What would you add to this list?"
Experience ask"Has this happened to you?"

Common Mistakes

MistakeProblemFix
Weak hookNobody clicks "see more"Use hook formulas above
Wall of textUnreadable on mobileOne sentence per line, blank lines between
Links in main postAlgorithm reduces reachPut links in first comment
Too many hashtagsLooks spammy3-5 relevant hashtags max
Corporate jargon"Leveraging synergies" = instant scroll pastWrite like you talk
Only self-promotionAudience stops engaging80% value, 20% promotion
No CTANo engagement directionAlways end with a question or ask
Resharing without addingNear-zero reachWrite original posts, quote instead
Posting and disappearingKills comment momentumEngage for 30-60 min after posting
Being generic"Hard work pays off" = invisibleSpecific stories and data

Related Skills

bash
npx skills add inference-sh/skills@social-media-carousel
npx skills add inference-sh/skills@content-repurposing
npx skills add inference-sh/skills@twitter-thread-creation

Browse all apps: belt app list

Frequently asked questions

What does the Linkedin Content AI skill do?

LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth

Why use Linkedin Content on TypingMind?

Because you install it once and use it with any model. Linkedin Content is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Linkedin Content in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/101-skills/superpowers/tree/main/guides/social/linkedin-content. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Linkedin Content?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Linkedin Content?

As many as you like. As long as a model supports skills, you can use Linkedin Content with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Linkedin Content AI skill free?

It is published on GitHub by 101-skills. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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