Brand Guidelines

OrganizationPopular

anthropics

brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

Overview

Publisher	anthropics
Repository	`skills`
Skill name	`brand-guidelines`
Stars	176.9K
Forks	20.9K
Bundled files	Instructions only
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by anthropics on GitHub. Read the source before you install it.

Installation

Install the Brand Guidelines AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/anthropics/skills.git /tmp/skills
mkdir -p .claude/skills
cp -r /tmp/skills/skills/brand-guidelines .claude/skills/brand-guidelines

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Brand Guidelines in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Brand Guidelines on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Brand Guidelines is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

Dark: #141413 - Primary text and dark backgrounds
Light: #faf9f5 - Light backgrounds and text on dark
Mid Gray: #b0aea5 - Secondary elements
Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

Orange: #d97757 - Primary accent
Blue: #6a9bcc - Secondary accent
Green: #788c5d - Tertiary accent

Typography

Headings: Poppins (with Arial fallback)
Body Text: Lora (with Georgia fallback)
Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

Applies Poppins font to headings (24pt and larger)
Applies Lora font to body text
Automatically falls back to Arial/Georgia if custom fonts unavailable
Preserves readability across all systems

Text Styling

Headings (24pt+): Poppins font
Body text: Lora font
Smart color selection based on background
Preserves text hierarchy and formatting

Shape and Accent Colors

Non-text shapes use accent colors
Cycles through orange, blue, and green accents
Maintains visual interest while staying on-brand

Technical Details

Font Management

Uses system-installed Poppins and Lora fonts when available
Provides automatic fallback to Arial (headings) and Georgia (body)
No font installation required - works with existing system fonts
For best results, pre-install Poppins and Lora fonts in your environment

Color Application

Uses RGB color values for precise brand matching
Applied via python-pptx's RGBColor class
Maintains color fidelity across different systems

Frequently asked questions

What does the Brand Guidelines AI skill do?

Why use Brand Guidelines on TypingMind?

Because you install it once and use it with any model. Brand Guidelines is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Brand Guidelines in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/anthropics/skills/tree/main/skills/brand-guidelines. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Brand Guidelines?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Brand Guidelines?

As many as you like. As long as a model supports skills, you can use Brand Guidelines with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Brand Guidelines AI skill free?

It is published on GitHub by anthropics. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Anthropic Brand Styling

Overview

Brand Guidelines

Colors

Typography

Features

Smart Font Application

Text Styling

Shape and Accent Colors

Technical Details

Font Management

Color Application

Frequently asked questions

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