Ads Router

Organization

appeeky

ads-router

Single entry point that routes paid UA, mobile app ads, ad creatives, TikTok/Meta/ASA campaigns, ROAS, MMP setup, or Spark Ads requests to the correct specialist skill. Use FIRST when the user mentions ads, TikTok ads, Meta ads, Facebook ads, Apple Search Ads, ASA, CPA, CPI, ROAS, ad creative, Spark Ads, MMP, AppsFlyer, paid UA, or "help with my ad campaign" but the right skill is not obvious. Triggers "/ua-skill", "/ads-skill", "/growth-ads", "app ads help". Skip when user explicitly invokes a skill (e.g. /tiktok-campaign-setup). For organic ASO, see aso-skills.

Overview

Publisher	appeeky
Repository	`ua-skills`
Skill name	`ads-router`
Stars	73
Forks	5
Bundled files	Instructions only
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by appeeky on GitHub. Read the source before you install it.

Installation

Install the Ads Router AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/appeeky/ua-skills/tree/main/skills/ads-router
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/appeeky/ua-skills.git /tmp/ua-skills
mkdir -p .claude/skills
cp -r /tmp/ua-skills/skills/ads-router .claude/skills/ads-router

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Ads Router in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Ads Router on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Ads Router is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Ads Router

You are the routing layer for UA Skills. Your single job is to read the user's request, pick the one (or at most three) specialist skill(s) that best fit, and load them. Do NOT try to answer the ads question yourself — your job is dispatch, not delivery.

How to Use This Skill

Read the user's message.
Match it against the routing table below.
Announce: → Loading: <skill-name> (and 2nd/3rd if relevant).
Read skills/<skill-name>/SKILL.md and follow it.
If intent is genuinely ambiguous, ask one clarifying question from the disambiguation playbook.

Never load more than 3 skills at once. If you would need more, ask the user to narrow down.

Routing Table

Match by intent first, then by exact phrase. Top match wins.

Foundation

User intent / phrase	Route to
"set up context", "ads brief", "growth brief", first paid project	`app-ads-context`
"MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "SKAN setup", "purchase events", "TikTok events tracking", "before I spend on ads"	`mmp-setup`

Creative Pipeline

User intent / phrase	Route to
"generate ad creative", "Meta ad image", "ad from App Store listing", "1024 ad"	`meta-ad-creative`
"multiple ad variants", "A/B creatives", "3 angles", "5 creatives"	`ad-creative-variants`
"edit this ad", "change headline", "navy background", "iterate creative"	`ad-creative-edit`
"upload to Meta", "publish Meta ad", "listing to live ad", "draft Facebook ad"	`ad-creative-to-meta`
"competitor ads", "what is X advertising", "Meta Ad Library", "spy on ads"	`competitor-ad-teardown`

TikTok

User intent / phrase	Route to
"set up TikTok ads", "TikTok campaign", "app install TikTok", "Smart+", "TikTok app promotion"	`tiktok-campaign-setup`
"TikTok ad ideas", "what videos should I make", "6 ads", "UGC format", "before after ad", "glow up ad"	`tiktok-creative-strategy`
"Spark Ads", "spark code", "authorization code", "organic post to paid"	`tiktok-spark-ads`
"TikTok CPA", "cost per conversion", "ads not working", "scale TikTok", "kill ad", "TikTok audit"	`tiktok-campaign-audit`

Meta (Facebook / Instagram)

User intent / phrase	Route to
"set up Meta ads", "Facebook app install", "Instagram app ads", "Meta app promotion"	`meta-campaign-setup`
"audit Meta", "Facebook ad performance", "Meta CPA", "Instagram results"	`meta-campaign-audit`
"scale Meta", "pause Facebook ads", "Meta budget", "increase ad spend Meta"	`meta-budget-optimizer`

Apple Search Ads

User intent / phrase	Route to
"ASA ROAS", "Apple Search Ads profit", "ASA revenue", "keyword profitability"	`asa-roas-analysis`
"weekly ASA", "optimize ASA", "ASA keywords", "ASA maintenance"	`asa-weekly-optimization`
"ASA negatives", "negative keywords", "search terms waste", "block search terms"	`asa-negative-keywords`
"ASA admaxxing", "scale ASA", "ASA playbook", "ASA recommendations"	`asa-admaxxing`

Measurement & Budget

User intent / phrase	Route to
"MRR", "RevenueCat", "subscription snapshot", "how is revenue"	`subscription-snapshot`
"am I profitable", "LTV vs CPA", "ad margin", "break even CPI"	`campaign-profitability`
"all channels", "TikTok vs Meta", "compare ad platforms", "paid dashboard"	`cross-channel-performance`
"budget split", "how much per channel", "allocate ad budget"	`cross-channel-budget`

Other Channels & Content

User intent / phrase	Route to
"Google UAC", "Google app campaigns", "Android Google ads"	`google-uac-campaign`

Multi-Skill Routing

When a request spans multiple skills, load them in this order:

Compound request	Skills (in order)
"TikTok ads from scratch"	`mmp-setup` → `app-ads-context` → `tiktok-campaign-setup` → `tiktok-creative-strategy` → `tiktok-spark-ads`
"Meta ad from my listing"	`meta-ad-creative` → `ad-creative-to-meta`
"Full paid growth plan"	`app-ads-context` → `cross-channel-budget` → channel setup skills
"Are my TikTok ads working?"	`tiktok-campaign-audit` → `campaign-profitability`
"Ads get clicks but no subs"	`tiktok-campaign-audit` or `meta-campaign-audit` → aso-skills `onboarding-optimization` → aso-skills `paywall-optimization`
"Beat competitor ads"	`competitor-ad-teardown` → `ad-creative-variants` → `ad-creative-to-meta` or `tiktok-creative-strategy`
"Scale what's working"	`campaign-profitability` → `cross-channel-performance` → channel audit/optimizer
"ASA + TikTok together"	`cross-channel-budget` → `asa-roas-analysis` + `tiktok-campaign-audit`
"First time running ads"	`app-ads-context` → `mmp-setup` → `cross-channel-budget` → one channel setup
"I spent $500 and nothing worked"	`campaign-profitability` → channel audit → `mmp-setup` (verify tracking)

Disambiguation Playbook

When intent is unclear, ask one question — never more.

Signal	Question
"ads" without platform	"Which channel — TikTok, Meta, Apple Search Ads, or all three?"
"create ads"	"Video ads (TikTok) or static/image ads (Meta feed)?"
"not converting"	"Low clicks (creative problem) or clicks but no purchases (onboarding/paywall)?"
"ROAS" / "profitable"	"Do you want per-channel CPA (audit skill) or LTV vs spend (profitability skill)?"
"Apple Search Ads" + "TikTok"	"Set up one channel first (which?) or compare existing performance?"
"generate creative"	"One ad (meta-ad-creative) or A/B batch (ad-creative-variants)?"
"competitor"	"Their paid ads (competitor-ad-teardown) or organic ASO (aso-skills competitor-analysis)?"
"subscription app" + "ads"	"Have you completed MMP setup so TikTok/Meta can optimize for Purchase/Subscribe?"

Routing Anti-Patterns

Do not route to:

Wrong route	Use instead	Why
`tiktok-campaign-setup`	`tiktok-campaign-audit`	Setup vs performance review
`meta-ad-creative`	`tiktok-creative-strategy`	Static Meta API vs TikTok video
`campaign-profitability`	`mmp-setup`	Profitability assumes tracking works
`google-uac-campaign`	`tiktok-campaign-setup`	User said TikTok but you assumed Google
`asa-weekly-optimization`	`asa-roas-analysis`	Ops vs profitability question
`meta-campaign-setup`	`mmp-setup`	Never launch without MMP
aso-skills `ua-campaign`	Channel-specific skill here	UA overview lives in aso-skills; execution lives here

Output Template


→ Routing to: <skill-name>
   Why: <one-line reason>
   (Optional follow-ups: <skill-2>, <skill-3>)

[Then load and follow skills/<skill-name>/SKILL.md]

If you needed to ask a clarifying question first, ask it before the routing block.

Context Check

Before routing into any skill except app-ads-context, check whether app-ads-context.md exists. If missing and the skill needs app/budget/CPA context (almost all do), suggest once per session:

"Quick win: I can set up an app-ads-context doc first (~2 min) so every skill has your budget, target CPA, LTV, and connected accounts. Want me to?"

Also check app-marketing-context.md (aso-skills) — merge positioning if present.

Boundaries — Route OUT to aso-skills

User need	aso-skills skill
ASO audit, keywords, metadata	`aso-audit`, `keyword-research`, `metadata-optimization`
Creator/influencer programs (organic)	`creator-ugc-marketing`
Deep SKAN / ATT / MMP debug	`attribution-setup`
ASA strategy (not API ops)	`apple-search-ads`
UA channel overview (not execution)	`ua-campaign`
Paywall, onboarding fixes	`paywall-optimization`, `onboarding-optimization`

When NOT to Use This Skill

If the user explicitly invokes a skill (/tiktok-campaign-setup, /meta-ad-creative, etc.), skip this router and load that skill directly. The router is for ambiguous natural-language requests only.

Frequently asked questions

What does the Ads Router AI skill do?

Why use Ads Router on TypingMind?

Because you install it once and use it with any model. Ads Router is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Ads Router in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/appeeky/ua-skills/tree/main/skills/ads-router. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Ads Router?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Ads Router?

As many as you like. As long as a model supports skills, you can use Ads Router with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Ads Router AI skill free?

It is published on GitHub by appeeky. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Ads Router

How to Use This Skill

Routing Table

Foundation

Creative Pipeline

TikTok

Meta (Facebook / Instagram)

Apple Search Ads

Measurement & Budget

Other Channels & Content

Multi-Skill Routing

Disambiguation Playbook

Routing Anti-Patterns

Output Template

Context Check

Boundaries — Route OUT to aso-skills

When NOT to Use This Skill

Frequently asked questions

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