MK-001 | Product fact inventory
For a regular chat, upload packs/mk-001.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: A citable product fact table and missing-input list
Having a product page does not mean its effects have been independently verified; identify brand statements as brand-supplied claims
Required inputs
Provide: Product specifications, competitor differences, verifiable evidence, and intended customers
Method
- First make the product itself visible to the AI: prioritize product-page content. If the tool cannot read the webpage directly, follow the course material by using product images or a product-page PDF
- Confirm that the AI has correctly identified what the product is before proceeding to USP and Persona work. Correct misidentification first instead of immediately generating copy
- Separate product facts from the brand's subjective views. The brand may add features it considers important, but do not treat features that were not supplied as facts
Calculations and interpretation
Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Item | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Original statement | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Applicable product/conditions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Source location | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Evidence status | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Wording usable in this task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Missing inputs | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-001-C05 | The source lists both a regular price and a promotional price
Expected: Preserve each price's period and conditions; do not arbitrarily treat one as the permanent selling price
MK-001-C06 | The only supplied claim is "best in the industry"
Expected: List it as an unverified claim, not an objective ranking
Method sources
Source file: Meta廣告學程 101 讓AI幫你投出廣告
Location: USP
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit
English translation of source excerpt:
Help identify the product's USP (Unique Selling Proposition). This is also your first opportunity to communicate with the AI. It is good if it identifies the point, but if it does not get what you mean, make sure to tell it your thinking
