MK-007 | Turning features into customer benefits
For a regular chat, upload packs/mk-007.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: A feature, advantage, and benefit translation table
Separate features, benefits, and evidence; do not claim exclusivity without competitor data
Required inputs
Provide: Product specifications, competitor differences, verifiable evidence, and intended customers
Method
- Use FABE to turn a Feature into an Advantage, then into a Benefit the Persona actually cares about
- A Benefit must describe a specific gain or change for the role, not simply restate the feature with synonyms
- Add Evidence last to build trust; without evidence, do not present the Benefit as a verified effect
Calculations and interpretation
Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Factual feature | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Customer task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Tangible benefit | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Basis for comparison | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Suitable angle | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Lead/supporting/to investigate | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Reason | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-007-C05 | The specification is true, but no industry comparison data is available
Expected: Functional benefits may be proposed; do not claim the product is unique or number one
MK-007-C06 | The information consists only of technical terms
Expected: Explain their role under the known usage conditions first; do not invent unverified effects
Method sources
Source file: Meta廣告學程 101 讓AI幫你投出廣告
Location: FABE
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit
English translation of source excerpt:
Use the GPT-Persona tool and GPT-FABE copywriting tool to test what the person wants to hear
