MK-009 | Functional value proposition
For a regular chat, upload packs/mk-009.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: One sentence linking a functional problem and its solution
Separate features, benefits, and evidence; do not claim exclusivity without competitor data
Required inputs
Provide: Product specifications, competitor differences, verifiable evidence, and intended customers
Method
- Use functional jobs in JTBD to answer "What practical task does the customer want to complete, or what problem do they want to solve?"
- Connect the product's functionality to an achievable task in the value proposition, rather than merely repeating specifications
- The course material recommends that a good product serve at least a 1+1 combination of functional and social or emotional jobs. Use the functional proposition as a base, then add another layer of value
Calculations and interpretation
Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Feature and evidence | Use the supplied source, calculation, or explicit unknown |
| 2 | Customer job | Use the supplied source, calculation, or explicit unknown |
| 3 | Functional problem | Use the supplied source, calculation, or explicit unknown |
| 4 | How the product addresses it | Use the supplied source, calculation, or explicit unknown |
| 5 | Feature-to-job mapping | Use the supplied source, calculation, or explicit unknown |
| 6 | Complete one-sentence statement | Use the supplied source, calculation, or explicit unknown |
| 7 | Unknowns and validation | Use the supplied source, calculation, or explicit unknown |
Verification cases
MK-009-C05 | The specification is true, but no industry comparison data is available
Expected: Functional benefits may be proposed; do not claim the product is unique or number one
MK-009-C06 | The information consists only of technical terms
Expected: Explain their role under the known usage conditions first; do not invent unverified effects
Method sources
Source file: 行銷策略實戰學程Day1-小眾就是大眾 × 精準 Persona × 數位資產
Location: Value
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/11Jecvwonn6oA3y3zexPkNOv0iAJuL_7uqERiSNexjjw/edit
English translation of source excerpt:
- Three values used to select a specific product


