MK-024 | Time-based scenario angles
For a regular chat, upload packs/mk-024.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: A scenario question bank for usage times or seasons
Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences
Required inputs
Provide: Product facts, existing customer data, surveys, or customer-service records
Method
- List time/season contexts from actual usage records; mark unobserved contexts for testing
- Write neutral questions for each context, such as when the respondent last encountered the need and what they were doing; ask about the event before choice or price
- Specify recall period, single/multiple/open response and not-applicable options; derive options from evidence rather than assuming holidays cause purchases
- Ask time-dependent willingness to pay separately with the same product and conditions; skip contexts never experienced
Calculations and interpretation
Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Time or seasonal context | Use the supplied source, calculation, or explicit unknown |
| 2 | Actual question | Use the supplied source, calculation, or explicit unknown |
| 3 | Response format and options | Use the supplied source, calculation, or explicit unknown |
| 4 | Respondent and recall period | Use the supplied source, calculation, or explicit unknown |
| 5 | Distinction between need and price questions | Use the supplied source, calculation, or explicit unknown |
| 6 | Sources and hypotheses | Use the supplied source, calculation, or explicit unknown |
| 7 | Skip or follow-up conditions | Use the supplied source, calculation, or explicit unknown |
Verification cases
MK-024-A1 | Only summer usage records
Expected: Draft summer-context questions; leave other seasons untested
Method sources
Source file: 營業額提升主要關鍵(一)縱深橫寬產品/產品線企劃策略
Location: Time
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit
English translation of source excerpt:
Time


