MK-026 | Occasion-based scenario angles
For a regular chat, upload packs/mk-026.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Differences in needs for gifting, everyday use, and special occasions
Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences
Required inputs
Provide: Product facts, existing customer data, surveys, or customer-service records
Method
- Use Occasion in T.P.O. to identify festivals, events, or life situations that increase the target audience's willingness to pay
- Return to the annual planning table and connect the situation with product bundles, prices, and reasons for communication
- The purpose of a scenario is to identify the value an audience prioritizes in that context, not to discount at every holiday
Calculations and interpretation
Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Hypothesized group | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Buying/using role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Trigger situation | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Tasks and concerns | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Supporting clues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Counterexamples | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Items to validate | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Suitable message | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-026-C05 | An order contains maternity and baby products
Expected: Do not immediately identify the buyer as a mother; separate the buying and using roles
MK-026-C06 | Different clues support two situations
Expected: Keep both candidates and request the data that would distinguish them
Method sources
Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略
Location: Occasion
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit
English translation of source excerpt:
Occasion
