MK-028 | Persona evidence review
For a regular chat, upload packs/mk-028.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: A checklist distinguishing supported items from invented assumptions
Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences
Required inputs
Provide: Persona or need hypotheses to check, product facts, customer wording, survey or service records and sources
Method
- Treat Persona/need hypotheses as candidate answers initially; AI generation does not make them market facts
- Use actual evidence such as interviews, search terms, customer-service records, and existing pages to check customer problems, searches, and next steps
- If the AI invents an unheard-of problem, a page the company does not have, or an action customers may not want to take, mark insufficient evidence or the company's current inability to support it
Calculations and interpretation
Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Original Persona or need hypothesis | Use the supplied source, calculation, or explicit unknown |
| 2 | Source and location | Use the supplied source, calculation, or explicit unknown |
| 3 | Supported, contradicted or unknown | Use the supplied source, calculation, or explicit unknown |
| 4 | What the product can address | Use the supplied source, calculation, or explicit unknown |
| 5 | What it cannot address | Use the supplied source, calculation, or explicit unknown |
| 6 | Keep, revise or remove | Use the supplied source, calculation, or explicit unknown |
| 7 | Next evidence needed | Use the supplied source, calculation, or explicit unknown |
Verification cases
MK-028-C05 | An order contains maternity and baby products
Expected: Do not immediately identify the buyer as a mother; separate the buying and using roles
MK-028-C06 | Different clues support two situations
Expected: Keep both candidates and request the data that would distinguish them
Method sources
Source file: Google Ads 第一堂|看懂需求,才知道廣告怎麼接
Location: Hypothesis
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit
English translation of source excerpt:
Use a hypothetical dehumidifier example to explain the event, problem awareness, search, answer, and action


