MK-029 | Identifying role-marker products
For a regular chat, upload packs/mk-029.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Products that may provide identity clues and their limitations
Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences
Required inputs
Provide: Product facts, existing customer data, surveys, or customer-service records
Method
- Look for role-marker products from three angles: functional markers, consumption markers, and contextual markers
- Functional markers provide role clues, while gifts, proxy purchases, and use by someone else still need checking. Consumption markers use continued usage frequency to observe habits; contextual markers provide clues about a particular life situation
- A role-marker product need not be a bestseller; the point is whether its purchase helps the brand determine more confidently "who this person is"
Calculations and interpretation
Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Hypothesized group | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Buying/using role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Trigger situation | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Tasks and concerns | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Supporting clues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Counterexamples | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Items to validate | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Suitable message | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-029-C05 | An order contains maternity and baby products
Expected: Do not immediately identify the buyer as a mother; separate the buying and using roles
MK-029-C06 | Different clues support two situations
Expected: Keep both candidates and request the data that would distinguish them
Method sources
Source file: Meta廣告學程 105 有轉換是業績擴大的開始
Location: Role
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1RzfmYLhPsK23uxqxWbKji2-efsbJPGFs_tMzCRX56BM/edit
English translation of source excerpt:
The purchase action automatically places the person in a "specific role"
