MK-032 | Need-trigger event ideation
For a regular chat, upload packs/mk-032.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: A table of specific, observable candidate events
Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences
Required inputs
Provide: The product or service, customers' own words, existing pages, and actions the company can support
Method
- Identify only observable events that cause customers to start looking for a solution, such as something they see, hear, or are asked to handle
- First ask what the person was doing before the event, then infer the most likely moment they begin searching
- AI may organize candidate events, but do not mix in personality traits or directly substitute purchase reasons
Calculations and interpretation
Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Candidate event | Use the supplied source, calculation, or explicit unknown |
| 2 | State before the event | Use the supplied source, calculation, or explicit unknown |
| 3 | Observable evidence | Use the supplied source, calculation, or explicit unknown |
| 4 | Timing and search starting point | Use the supplied source, calculation, or explicit unknown |
| 5 | Potential problem | Use the supplied source, calculation, or explicit unknown |
| 6 | Counterexamples and unknowns | Use the supplied source, calculation, or explicit unknown |
| 7 | Validation data | Use the supplied source, calculation, or explicit unknown |
Verification cases
MK-032-A1 | A customer was told to move next week
Expected: Record the observable notice and search timing, not an innate comparison-seeking personality
MK-032-A2 | Only “values quality” is supplied
Expected: Treat it as a preference clue; request an observable trigger rather than presenting an event
Method sources
Source file: Google Ads 第一堂|看懂需求,才知道廣告怎麼接
Location: Trigger event
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit
English translation of source excerpt:
Identify need-trigger events


