MK-033 | Separating events from personality descriptions
For a regular chat, upload packs/mk-033.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Abstract labels rewritten as verifiable events
Task stages are analytical categories, not a claim that every customer follows the same path
Required inputs
Provide: The product or service, customers' own words, existing pages, and actions the company can support
Method
- An event description must state something observable that happens, not a personality label such as "values quality" or "likes looking good"
- If a description cannot answer "What happened?", return to the event level and rewrite it
- Do not substitute Persona traits for evidence of a need trigger
Calculations and interpretation
Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Trigger event | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | The customer's current problem | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Available answer | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Supporting page/creative | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Gap | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Reasonable next step | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Basis | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-033-C05 | An ad promotes a service that the page does not explain
Expected: Record a verifiable promise gap; do not immediately conclude it caused all abandonment
MK-033-C06 | No verbatim customer statements are available
Expected: Produce only a need map awaiting validation, not a claimed finding from actual research
Method sources
Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接
Location: Trigger event
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit
English translation of source excerpt:
Identify need-trigger events
