MK-037 | Information-gap assessment
For a regular chat, upload packs/mk-037.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Information each need still requires before action
Task stages are analytical categories, not a claim that every customer follows the same path
Required inputs
Provide: The product or service, customers' own words, existing pages, and actions the company can support
Method
- For every search/path, mark the points that are currently only inferred
- Focus on whether the customer problem is real, the recommended page actually exists, and the customer would actually want to take the next step
- If evidence is missing, mark "insufficient evidence"; do not invent stories to fill the table
Calculations and interpretation
Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Unit of analysis | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Original clue | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Classification definition | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Classification result | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Support/counterexample | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Unknown | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Downstream use | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-037-C05 | One record meets opposing conditions
Expected: Mark it contradictory or undetermined; do not arbitrarily assign the most common category
Method sources
Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接
Location: Intent
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit
English translation of source excerpt:
From need triggers and search intent to supporting ads and pages
