MK-039 | Search-need mapping
For a regular chat, upload packs/mk-039.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: A verifiable path table from event to action
Task stages are analytical categories, not a claim that every customer follows the same path
Required inputs
Provide: The product or service, customers' own words, existing pages, and actions the company can support
Method
- Build the need-to-conversion path as "event → search → intent → ad answer → page → action"
- Each cell must answer the question left by the preceding cell; mark it usable, needs revision, insufficient evidence, or currently unsupported by the company
- Use the funnel to check filtering and continuity, not to predict that everyone follows a fixed sequence
Calculations and interpretation
Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Trigger event | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | The customer's current problem | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Available answer | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Supporting page/creative | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Gap | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Reasonable next step | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Basis | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-039-C05 | An ad promotes a service that the page does not explain
Expected: Record a verifiable promise gap; do not immediately conclude it caused all abandonment
MK-039-C06 | No verbatim customer statements are available
Expected: Produce only a need map awaiting validation, not a claimed finding from actual research
Method sources
Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接
Location: One path
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit
English translation of source excerpt:
Work on only one path today
