MK-044 | Search-hypothesis validation checklist
For a regular chat, upload packs/mk-044.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Interview, search-term, or page evidence needed for each hypothesis
Task stages are analytical categories, not a claim that every customer follows the same path
Required inputs
Provide: The product or service, customers' own words, existing pages, and actions the company can support
Method
- List the hypotheses to validate for each need path: event, search phrase, intent, ad answer, page, and next step
- Prioritize verification through interviews, search terms, customer-service records, and existing pages
- Ask four self-check questions: Is the event specific? Does the search phrase sound natural? Do the ad, page, and action address the same question? Which part still lacks evidence?
Calculations and interpretation
Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Trigger event | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | The customer's current problem | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Available answer | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Supporting page/creative | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Gap | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Reasonable next step | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Basis | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-044-C05 | An ad promotes a service that the page does not explain
Expected: Record a verifiable promise gap; do not immediately conclude it caused all abandonment
MK-044-C06 | No verbatim customer statements are available
Expected: Produce only a need map awaiting validation, not a claimed finding from actual research
Method sources
Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接
Location: Hypothesis
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit
English translation of source excerpt:
Use a hypothetical dehumidifier example to explain the event, problem awareness, search, answer, and action
