MK-055 | Product-preference question design
For a regular chat, upload packs/mk-055.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Questions that distinguish reasons for choosing a product
Without raw survey responses, produce only a questionnaire or analysis plan; do not fabricate answers
Required inputs
Provide the decision the research supports, actual product facts, target respondents, and questioning context. Include existing customer wording when available; prior responses are not a prerequisite for designing questions
Method
- Break the research decision into purchase reasons, barriers, and usage needs to distinguish; give each question one purpose
- Write neutral questions from actual product facts and context. Ask about choices or experience before reasons, with one issue per question; do not present brand assumptions as established needs
- Specify single-choice, multiple-choice, or open responses. Resolve overlapping options, include other/not-applicable when useful, and base skip logic on actual experience
- Deliver questions with option sources, then check an applicable and a non-applicable scenario for answerability. Use only the user's specified arrangements for lead collection or incentives
Calculations and interpretation
Questions should distinguish answers that would change the decision. Avoid leading wording, double-barreled questions, and assuming a purchase. Before collection, deliver questions and checks without inventing sample sizes, preference shares, or purchase conclusions
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Question ID/purpose | Use the supplied source, calculation, or explicit unknown |
| 2 | Question text | Use the supplied source, calculation, or explicit unknown |
| 3 | Options and sources | Use the supplied source, calculation, or explicit unknown |
| 4 | Response format | Use the supplied source, calculation, or explicit unknown |
| 5 | Respondent and timing | Use the supplied source, calculation, or explicit unknown |
| 6 | Skip logic and checks | Use the supplied source, calculation, or explicit unknown |
| 7 | Missing evidence | Use the supplied source, calculation, or explicit unknown |
Verification cases
MK-055-A1 | Only product specifications are supplied for a post-purchase survey
Expected: Deliver draft questions, option sources, and response formats without requiring prior responses
MK-055-A2 | A question asks whether cheap and easy-to-use features caused liking
Expected: Separate the reasons or use a neutral open question instead of combining two claims
Method sources
Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割
Location: Survey
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit
English translation of source excerpt:
Collect first-party data through surveys


