MK-056 | Supplementary questions for scenarios and roles
For a regular chat, upload packs/mk-056.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Questions that resolve uncertainty in role markers
Without raw survey responses, produce only a questionnaire or analysis plan; do not fabricate answers
Required inputs
Provide the purchase/usage context to clarify, known buyer/user clues, the subsequent recommendation decision, and available questioning channel. Include original responses when they already exist
Method
- Because contextual role-marker products identify roles less strongly, design follow-up questions to establish the life situation and next need
- Place the questions in surveys, email-marketing tags, or remarketing interactions to establish the actual role behind the purchase
- Ask only for information that affects subsequent product recommendations; do not turn the questionnaire into unrelated demographic-data collection
Calculations and interpretation
Separate purchaser, user, and gift recipient. Tie each follow-up to an unresolved fact that changes the recommendation. Retain alternatives when an answer has multiple interpretations; do not infer identity from nonresponse or collect unrelated personal details
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Uncertainty and clues | Use the supplied source, calculation, or explicit unknown |
| 2 | Follow-up question | Use the supplied source, calculation, or explicit unknown |
| 3 | Options/other/skip | Use the supplied source, calculation, or explicit unknown |
| 4 | Role or context supported by each answer | Use the supplied source, calculation, or explicit unknown |
| 5 | Channel and timing | Use the supplied source, calculation, or explicit unknown |
| 6 | Corresponding recommendation | Use the supplied source, calculation, or explicit unknown |
| 7 | Remaining ambiguity | Use the supplied source, calculation, or explicit unknown |
Verification cases
MK-056-A1 | Baby products were purchased but intended use is unknown
Expected: Ask about self-use, gifts, or proxy purchase when relevant to the recommendation; do not label the buyer a parent
MK-056-A2 | The respondent declines to answer
Expected: Keep the role unknown and use known product needs
Method sources
Source file: Meta廣告學程 105 有轉換是業績擴大的開始
Location: Survey
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1RzfmYLhPsK23uxqxWbKji2-efsbJPGFs_tMzCRX56BM/edit
English translation of source excerpt:
Note that contextual markers are weaker than function-specific markers, so subsequent marketing must reinforce them with surveys, email-marketing tags, and remarketing paths
