MK-057 | Organizing recommendation-intent feedback
For a regular chat, upload packs/mk-057.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: A summary of recommendation intent and improvement feedback
Without raw survey responses, produce only a questionnaire or analysis plan; do not fabricate answers
Required inputs
Provide: Recommendation question, scale, actual responses and collection period; question design needs only the product/service and respondents. Invitation candidates additionally need deidentified member keys, contact eligibility and campaign conditions
Method
- Keep the member-care email's central question focused on NPS/recommendation intent; do not expand it into a long questionnaire
- Identify Promoters/high-recommendation-intent respondents as candidates for later member-event invitations
- Recommendation intent indicates an attitude only; do not treat it as an actual referral or sale
Calculations and interpretation
Standard NPS uses a 0–10 recommendation scale: 9–10 promoters, 7–8 passives, 0–6 detractors. NPS = (promoters − detractors) / valid responses × 100. Report missing/out-of-range exclusions; no calculation with zero valid responses. For other scales, report the original distribution. A high score is not an actual referral; verify contact eligibility for invitations
Source: Bain: Measuring Your Net Promoter Score
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Recommendation question and scale | Use the supplied source, calculation, or explicit unknown |
| 2 | Valid response count and exclusions | Use the supplied source, calculation, or explicit unknown |
| 3 | Promoter, passive and detractor counts | Use the supplied source, calculation, or explicit unknown |
| 4 | NPS calculation and result | Use the supplied source, calculation, or explicit unknown |
| 5 | Deidentified high-intent candidate keys | Use the supplied source, calculation, or explicit unknown |
| 6 | Contact eligibility and invitation tasks | Use the supplied source, calculation, or explicit unknown |
Verification cases
MK-057-A1 | 10 valid responses: 6 promoters, 2 passives, 2 detractors
Expected: NPS = (6−2)/10×100 = 40; passives remain in the denominator
MK-057-A2 | Responses use 1–5 or are all missing
Expected: Do not convert to standard NPS; report original distribution or zero valid responses
Method sources
Source file: 營業額提升主要關鍵（二）社群/會員經營技巧
Location: NPS
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1ZYpstuVAXGk9KdZt1QZm2OQ7ozpYYtfrBf0Xsy7kRx8/edit
English translation of source excerpt:
The member-care email asks only the "NPS question" and also identifies a list of Promoters to serve as the basis for member-event invitations
