MK-063 | Converting an order target into traffic
For a regular chat, upload packs/mk-063.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Traffic required for the order target and conversion rate
Working backward to resource requirements is not a forecast or optimal allocation; do not decide actual spending without an affordable ceiling
Required inputs
Provide: Required orders, comparable traffic-to-order conversion rate and number of planning days
For method questions, provide the formula, variables and an example directly; for a calculation, ask only for missing operands
Method
- Required traffic = required orders / comparable traffic-to-order conversion rate, which must be positive
- Daily target = period traffic / actual planning or operating days D; retain D when unknown, rather than fixing 30
- Check website, period and audience; label assumed conversion rates and scenario scope
Calculations and interpretation
Required traffic = required orders / comparable conversion rate; daily traffic = required traffic / actual days D, rounded up for whole units. Conversion rate and D must be positive; preserve symbols and gaps for unknown values
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Input variable | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Value | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Unit and definition | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Source | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Formula | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Result | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Limitations | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-063-A1 | 28 orders, 10% conversion, 14-day campaign
Expected: Traffic 280, daily 20, not division by 30
Method sources
Source file: 行銷策略實戰學程Day2-以終為始x降低成本x提升指標
Location: Costs
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1NdxlcqAKMPHqGVS5jbjSYR_UgOJSA0fS65OnTtQLEHQ/edit
English translation of source excerpt:
Begin with the end in mind x reduce costs x improve metrics
