MK-082 | Planning knowledge-based entry points
For a regular chat, upload packs/mk-082.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: An entry point that answers questions before introducing products
Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness
Required inputs
Provide: Original audience questions, observed SERP or service evidence, existing pages and supported products, candidate partners/traffic sources and their evidence
Method
- When the product line is insufficient, use knowledge products to qualify audiences first, then convert through remarketing ads
- Knowledge products can include curated comparisons, Q&A articles, and event press releases. Choose sources and partners using actual SERP, customer-service, or similar data
- Knowledge products aim to build a browsing audience with identifiable needs and connect it to relevant products, not merely acquire traffic
Calculations and interpretation
Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-082-C05 | The budget is unknown, but materials can be organized first
Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire
Method sources
Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略
Location: Product
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit
English translation of source excerpt:
Product/product-line planning for depth and breadth
