MK-084 | Cross-selling to the same customer group
For a regular chat, upload packs/mk-084.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Related-product recommendation hypotheses for existing buyers
Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness
Required inputs
Provide: SKUs, product costs, customer groups, purchase records, and product lines
Method
- For buyers identified through a role-marker product, prioritize other products needed by people with the same audience characteristics
- For example, after identifying motorbike riders, consider waterproofing spray, raincoats, gloves, and backpacks. The core is shared role-based needs, not arbitrary cross-selling
- Validate each follow-on product with shopping-cart, customer-feedback, or behavioral data; a shared role does not guarantee a purchase
Calculations and interpretation
Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Product/role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Need clues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Sales and gross margin | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Pairing or follow-on relationship | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Supply constraints | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Candidate approach | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Reason | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Method sources
Source file: Meta廣告學程 105 有轉換是業績擴大的開始
Location: Role
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1RzfmYLhPsK23uxqxWbKji2-efsbJPGFs_tMzCRX56BM/edit
English translation of source excerpt:
The purchase action automatically places the person in a "specific role"
