MK-085 | Expanding audiences for the same product
For a regular chat, upload packs/mk-085.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: New user groups to test for the same product
Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness
Required inputs
Provide: Product capabilities and limits, current audience and uses, customer/market need signals, stock and costs; records of new-use orders if available
Method
- List demonstrated capabilities, limitations and current uses
- Find different uses in customer wording, service records or market questions, then identify possible roles without inferring identity from age or one purchase
- Check whether the existing product can complete each job, required conditions and counterexamples; retain unmet needs
- Prioritize by need evidence and supply capacity, specify observable validation, and check cost/outcomes when actual orders exist
Calculations and interpretation
Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Product capabilities and evidence | Use the supplied source, calculation, or explicit unknown |
| 2 | Current use and audience | Use the supplied source, calculation, or explicit unknown |
| 3 | Candidate new use and role | Use the supplied source, calculation, or explicit unknown |
| 4 | Observed need signals | Use the supplied source, calculation, or explicit unknown |
| 5 | What the existing product can and cannot meet | Use the supplied source, calculation, or explicit unknown |
| 6 | Stock and contribution conditions | Use the supplied source, calculation, or explicit unknown |
| 7 | Validation question, method and revision condition | Use the supplied source, calculation, or explicit unknown |
Verification cases
MK-085-A1 | Customers use the product for another evidenced job
Expected: Deliver a role/use candidate, limits and validation, not merely a lookalike audience
Method sources
Source file: Meta廣告學程 105 有轉換是業績擴大的開始
Location: Expansion
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1RzfmYLhPsK23uxqxWbKji2-efsbJPGFs_tMzCRX56BM/edit
English translation of source excerpt:
105 Let Meta help expand sales


