MK-087 | Premium-bundle upgrade design
For a regular chat, upload packs/mk-087.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Offers differentiated by functionality, specifications, or service
Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness
Required inputs
Provide: SKU, costs, current and upgraded offers, comparable market data, audience willingness-to-pay or choice evidence, stock and fulfillment conditions
Method
- Premium upgrades can use different product tiers and prices to serve audiences with different willingness to pay
- Packaging, IP collaborations, bundles, and a new value framing can also increase willingness to pay, instead of simply charging more for the same product
- After upgrading, recheck the market, audience value, and costs to confirm the change adds corresponding value rather than costs alone
Calculations and interpretation
Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-087-C05 | The budget is unknown, but materials can be organized first
Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire
Method sources
Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略
Location: Product
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit
English translation of source excerpt:
Product/product-line planning for depth and breadth
