MK-088 | Channel-exclusive bundle design
For a regular chat, upload packs/mk-088.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Product-bundle differences across channels
Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness
Required inputs
Provide: Transactions and audience by channel, fees and revenue shares, product bundles, willingness-to-pay or choice evidence, stock and fulfillment conditions
Method
- Different channels have different audiences, selling costs, and willingness to pay, so channel-exclusive bundles can avoid direct price comparison
- Place itself can raise or lower willingness to pay; use different bundles for the brand website, platforms, and department stores/physical channels
- Bundle differences must reflect genuine product/service differences; do not invent specifications to create false distinctions
Calculations and interpretation
Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Product/role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Need clues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Sales and gross margin | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Pairing or follow-on relationship | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Supply constraints | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Candidate approach | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Reason | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Method sources
Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略
Location: Product
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit
English translation of source excerpt:
Product/product-line planning for depth and breadth
