MK-089 | Three-sided product-pricing check
For a regular chat, upload packs/mk-089.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Conflicts among cost, market, and willingness to pay
Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness
Required inputs
Provide: SKU costs and target contribution, comparable market prices and channel conditions, audience willingness-to-pay or choice evidence, adjustable offers
Method
- Check three sides of pricing together: market prices/channels, the value the audience will pay for, and costs/contribution margin ratio
- Starting from costs, calculate fixed/variable costs and break-even first, then find a market audience that accepts that value. No one is obliged to pay for the brand's high costs
- Starting from the market, if the audience's willingness to pay is below the current cost structure, revisit cost/value allocation or change the product tier
Calculations and interpretation
Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Product and offer | Use the supplied source, calculation, or explicit unknown |
| 2 | Cost and contribution | Use the supplied source, calculation, or explicit unknown |
| 3 | Comparable market prices and conditions | Use the supplied source, calculation, or explicit unknown |
| 4 | Willingness-to-pay evidence | Use the supplied source, calculation, or explicit unknown |
| 5 | Conflict among the three | Use the supplied source, calculation, or explicit unknown |
| 6 | Feasible options | Use the supplied source, calculation, or explicit unknown |
| 7 | Unknowns and next step | Use the supplied source, calculation, or explicit unknown |
Method sources
Source file: 營業額提升主要關鍵(一)縱深橫寬產品/產品線企劃策略
Location: Product
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit
English translation of source excerpt:
Product/product-line planning for depth and breadth


