MK-092 | Annual marketing-event inventory
For a regular chat, upload packs/mk-092.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: A table of holidays, brand milestones, and launch events
Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval
Required inputs
Provide: Annual goals, historical seasonality, brand events, capacity, and budget
Method
- First mark the brand's high/low seasons and important recurring annual activities
- Recurring activities include anniversary promotions, industry holidays, exhibitions, and events the brand always joins or that regularly occur in the market
- If the brand lacks experience, the course suggests external industry/e-commerce aggregate data; do not treat external averages as the brand's history
Calculations and interpretation
Use actual brand data for campaign dates and high/low seasons; classroom schedules are not fixed market laws
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Date/phase | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Business task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Product and audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Deliverable | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisite dependencies | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Responsible role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Acceptance criteria | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Method sources
Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割
Location: Annual
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit
English translation of source excerpt:
Why learn to plan an annual schedule
