MK-094 | Monthly theme planning
For a regular chat, upload packs/mk-094.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Monthly themes connecting needs, Personas, and products
Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval
Required inputs
Provide: Monthly goal and actual need, product price and margin, Persona, USP, seasonal/campaign evidence, capacity and budget; annual data only for existing annual dependencies
Method
- Combine key annual events, that month's essential needs, the target Persona's pain points/values, and product USPs into each monthly marketing theme
- The theme should answer "Why buy this month?", not simply place a holiday name in front of a product
- AI can help generate themes, but inputs must include product pricing/gross margin, the target month's essential needs, Persona, and USPs. Do not force theme generation with insufficient data
Calculations and interpretation
Use actual brand data for campaign dates and high/low seasons; classroom schedules are not fixed market laws
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-094-C05 | The budget is unknown, but materials can be organized first
Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire
Method sources
Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割
Location: Annual
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit
English translation of source excerpt:
Why learn to plan an annual schedule
