MK-096 | Dividing roles between ongoing and campaign traffic
For a regular chat, upload packs/mk-096.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: A task table for break-even traffic and campaign-driven additional volume
Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval
Required inputs
Raw inputs: routine/event tasks, mature matched orders/costs, break-even requirements, organic/member purchases, stock/fulfillment, total budget and cash reserve requirements
Method
- Separate routine operations, education, event demand and member repeat purchases; list valid outcomes/full costs and count each order once. Separate break-even traffic from the paid shortfall rather than buy all revenue-target traffic
- Check whether routine tasks have valid demand, affordable acquisition costs and fulfillable products. Supported tasks retain candidate input; fix unsupported costs/landing first. The routine label does not protect every budget unconditionally
- Actual event demand, offers, stock and pages plus affordable input within total/cash constraints support bounded event investment. Separate shifted normal member purchases and discounts from new demand
- Compare retaining routine input, transferring part to events or deferring events, showing foregone outcomes/costs. Exclude unfulfillable, nonpositive-contribution or over-limit options first. Without incremental evidence, propose capped options rather than a fixed split
- Deliver task allocation, costs/outcome sources, retain/transfer/defer choices and review evidence. Reallocate after changed event demand, mature routine results, stock or cash limits and preserve the original decision
Calculations and interpretation
Compare same-period incremental available contribution minus additional event/step costs. Without a counterfactual, incremental components remain assumptions. Count existing and new input once within the total
Hypothetical check: both routine and event candidates are affordable, but event goods cannot arrive by the promised date; retain routine input and defer the event. Confirmed fulfillable stock makes the event eligible for the same-total comparison, without raising the total
Decision rules authored by ThinkWithBlack on 2026-10-14; original course sources are retained below
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Source item | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Target item | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Supporting task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence of fit | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Applicable conditions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Unmatched items/conflicts | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Next step | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-096-C05 | One item has two distinct uses
Expected: List the uses and conditions separately; do not force a single match
Method sources
Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割
Location: Annual
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit
English translation of source excerpt:
Why learn to plan an annual schedule
