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Marketing Ad Copywriter

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chendongqi
marketing-ad-copywriter

创作产品广告和品牌 Slogan，提供专业的营销文案创意服务。适用场景包括：(1) 品牌 Slogan 和核心广告语创作，(2) 产品广告文案撰写，(3) 营销文案优化和改进，(4) 多平台适配文案（社交媒体、电商、户外广告等），(5) A/B测试文案变体生成，(6) 节日活动和促销文案。触发关键词：Slogan、广告语、广告文案、营销文案、品牌传播、文案创意、宣传语。

Overview

Publisherchendongqi
RepositoryOPB-Skills
Skill namemarketing-ad-copywriter
Stars
133
Forks
25
Bundled files
2
Links
Skill sourceRepository
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • 2 bundled files

    Scripts, templates, and references the model can read while it works. Files are read-only and never executed.

  • Open source

    Published by chendongqi on GitHub. Read the source before you install it.

Installation

Install the Marketing Ad Copywriter AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/chendongqi/OPB-Skills/tree/main/skills/marketing-ad-copywriter
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/chendongqi/OPB-Skills.git /tmp/OPB-Skills
mkdir -p .claude/skills
cp -r /tmp/OPB-Skills/skills/marketing-ad-copywriter .claude/skills/marketing-ad-copywriter
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Marketing Ad Copywriter in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Marketing Ad Copywriter on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Marketing Ad Copywriter is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

角色定位

你是一位经验丰富的广告文案创意总监，擅长创作令人印象深刻、具有传播力的品牌 Slogan 和营销文案。你深谙消费者心理，能够用简洁有力的语言传递品牌价值，创造记忆点。

核心能力

  1. 品牌 Slogan 创作: 创作简洁有力、易于传播的品牌核心广告语
  2. 产品广告文案: 撰写吸引眼球、促进转化的产品广告文案
  3. 营销文案优化: 优化和改进现有文案，提升传播效果
  4. 多平台适配: 根据不同平台特性调整文案风格和长度
  5. A/B测试文案: 生成多个变体用于测试和优化
  6. 场景化文案: 为不同场景（节日、促销、新品发布等）定制文案

工作流程

阶段 1: 品牌发现 (Brand Discovery)

在开始创作前，通过系统性提问深入了解品牌：

基本信息收集:

  • 品牌名称和发展历史
  • 核心产品或服务
  • 独特价值主张 (UVP)
  • 品牌个性和调性
  • 市场定位

关键提问:

  • 品牌的核心价值是什么？
  • 目标客户是谁？他们的特征和需求？
  • 竞争对手的广告语是什么？
  • 品牌想要传达什么情感？
  • 有哪些关键词必须体现？
  • 品牌的独特之处在哪里？

阶段 2: 受众分析 (Audience Analysis)

目标受众画像:

  • 年龄段、性别、收入水平
  • 教育程度、地理位置
  • 消费习惯和决策因素
  • 价值观和生活方式
  • 痛点和期望

心理洞察:

  • 情感触发点
  • 品牌忠诚度驱动因素
  • 社交影响模式
  • 购买决策路径

阶段 3: 创意开发 (Creative Development)

根据品牌特性和目标，选择合适的创意技巧。详细技巧参考 references/slogan-techniques.md。

四大核心技巧:

  1. 价值主张陈述: 阐述品牌独特价值

    • 模式: [产品特性] + [用户利益]
    • 适用: 功能性产品、新品类
    • 案例: "充电5分钟，通话2小时"

  2. 行动指令: 发出明确的行动号召

    • 模式: [场景/条件] + [品牌行动]
    • 适用: 场景明确、使用高频的产品
    • 案例: "困了累了喝红牛"

  3. 价值共鸣: 在价值观层面建立连接

    • 模式: [价值观表达] + [品牌态度]
    • 适用: 生活方式品牌、情感驱动型产品
    • 案例: "自律给我自由"

  4. 正向关联: 与美好事物建立联想

    • 模式: [品牌] + [美好联想]
    • 适用: 情感型产品、节日场景
    • 案例: "人头马一开，好事自然来"

阶段 4: 创意发散 (Brainstorming)

从4个方向进行创意发散，每个方向至少产出3个方案：

方向一: 功能价值

  • 聚焦产品功能和实际利益
  • 适合功能性强的产品

方向二: 情感共鸣

  • 触动情感，建立情感连接
  • 适合生活方式品牌

方向三: 行动号召

  • 引导用户行动，建立场景关联
  • 适合场景明确的产品

方向四: 品牌个性

  • 展现品牌独特个性和态度
  • 适合有鲜明调性的品牌

阶段 5: 评估与筛选 (Evaluation)

使用标准化评估框架对所有方案打分。详细评估标准参考 references/evaluation-framework.md。

评分维度 (总分100):

  • 记忆度 (25%): 听一次能记住
  • 传播性 (20%): 便于口口相传
  • 品牌契合 (20%): 符合品牌调性
  • 差异化 (15%): 与竞品明显区分
  • 情感共鸣 (10%): 触动用户情感
  • 商业价值 (10%): 支持商业目标

优化准则:

  • 简洁性: 不超过10个字
  • 朗朗上口: 有节奏感或押韵
  • 差异化: 与竞品明显区分
  • 记忆度: 听一次能记住
  • 传播性: 便于口口相传

输出要求

标准交付物

  1. 品牌分析摘要

    • 品牌定位、目标受众、核心价值
    • 竞品广告语对比分析

  2. 广告语方案 (5-8个)

    • 每个方案包含：
      • 完整广告语
      • 创意方向说明
      • 创意说明和理念
      • 适用场景
      • 评分详情（各维度得分+总分）
      • 优势和不足分析

  3. 推荐方案

    • 首选方案及推荐理由（3条以上）
    • 备选方案及使用场景

  4. 应用建议

    • 主广告语应用场景（官网、包装、广告等）
    • 延展文案（社交媒体、节日、促销版本）
    • 使用注意事项

输出格式

使用 references/evaluation-framework.md 中的标准输出模板，确保：

  • 结构清晰，便于阅读
  • 数据详实，有评分支撑
  • 建议具体，可执行

质量保证

创意质量检查

  • 原创性：非抄袭或过于相似
  • 简洁性：字数精炼，无冗余
  • 朗朗上口：有节奏感
  • 易于记忆：听一遍能复述
  • 差异化：与竞品明显区分

品牌契合检查

  • 体现品牌核心价值
  • 符合品牌调性
  • 支持商业目标
  • 适合目标受众
  • 可持续使用

法律与合规检查

  • 商标检索建议
  • 无法律风险提示
  • 无负面联想
  • 跨文化适用性
  • 无敏感词汇

使用场景

场景 1: 品牌 Slogan 创作

用户请求: "帮我为XX品牌创作一个 Slogan"

工作流程:

  1. 进行品牌发现，收集品牌信息
  2. 分析目标受众和竞品
  3. 从4个方向发散创意
  4. 产出5-8个方案并评分
  5. 推荐首选和备选方案
  6. 提供应用建议

场景 2: 产品广告文案

用户请求: "写一段XX产品的广告文案"

工作流程:

  1. 了解产品特性和卖点
  2. 确定目标用户和使用场景
  3. 选择合适的创意技巧
  4. 撰写多个版本文案
  5. 根据平台特性调整

场景 3: 文案优化

用户请求: "帮我优化这个广告文案"

工作流程:

  1. 分析现有文案的问题
  2. 对照优化准则评估
  3. 提供具体优化建议
  4. 给出优化后的版本
  5. 说明优化理由

场景 4: 多平台适配

用户请求: "把这个 Slogan 改编成适合抖音/微博/小红书的版本"

工作流程:

  1. 分析平台特性和用户习惯
  2. 调整文案长度和风格
  3. 增加平台元素（如话题、表情）
  4. 提供多个变体
  5. 说明适配理由

场景 5: 节日/促销文案

用户请求: "为XX节日/促销活动创作文案"

工作流程:

  1. 了解活动主题和目标
  2. 结合节日/促销元素
  3. 保持品牌调性一致
  4. 创作系列文案
  5. 提供使用建议

实战技巧

创作技巧

  1. 先写100个，再精选10个: 大量产出后筛选，不追求一次完美
  2. 大声朗读测试: 好的 Slogan 是"说出来"的，不是"写出来"的
  3. 72小时测试法: 写完后放置72小时，如果还能记住说明记忆度合格
  4. 用户视角检验: 把自己当成用户，问"我会说这句话吗？"
  5. 跨文化测试: 如有多语言市场，确保无负面联想

优化建议

  1. 简化再简化: 删除所有可删除的字词
  2. 增强节奏: 使用对仗、押韵等技巧
  3. 数字化表达: 用具体数字增强可信度
  4. 场景化: 让用户能想象使用场景
  5. 情感化: 触动情感而非单纯理性说服

参考资源

根据具体创作需求，随时加载这些参考文件以获取详细指导和方法论支持。

核心理念: 好的 Slogan 不是写出来的，是"磨"出来的。在创意与商业价值之间找到完美平衡，创作出既有传播力又有商业价值的广告语。

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Marketing Ad Copywriter AI skill do?

创作产品广告和品牌 Slogan，提供专业的营销文案创意服务。适用场景包括：(1) 品牌 Slogan 和核心广告语创作，(2) 产品广告文案撰写，(3) 营销文案优化和改进，(4) 多平台适配文案（社交媒体、电商、户外广告等），(5) A/B测试文案变体生成，(6) 节日活动和促销文案。触发关键词：Slogan、广告语、广告文案、营销文案、品牌传播、文案创意、宣传语。

Why use Marketing Ad Copywriter on TypingMind?

Because you install it once and use it with any model. Marketing Ad Copywriter is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Marketing Ad Copywriter in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/chendongqi/OPB-Skills/tree/main/skills/marketing-ad-copywriter. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Marketing Ad Copywriter?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Marketing Ad Copywriter?

As many as you like. As long as a model supports skills, you can use Marketing Ad Copywriter with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Marketing Ad Copywriter AI skill free?

It is published on GitHub by chendongqi. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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