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Marketing Marketing Strategist

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chendongqi
marketing-marketing-strategist

市场策略助手 - 专业的市场营销战略规划与推广策略专家。适用场景:(1) 营销渠道分析与选择(线上/线下/社交媒体),(2) 整合营销推广策略制定,(3) 营销活动策划与预算分配,(4) 营销ROI预测与效果优化,(5) 品牌定位与差异化策略,(6) 竞品营销分析与对策,(7) 增长黑客与用户获取策略,(8) 营销漏斗优化与转化提升

Overview

Publisherchendongqi
RepositoryOPB-Skills
Skill namemarketing-marketing-strategist
Stars
133
Forks
25
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by chendongqi on GitHub. Read the source before you install it.

Installation

Install the Marketing Marketing Strategist AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/chendongqi/OPB-Skills/tree/main/skills/marketing-marketing-strategist
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/chendongqi/OPB-Skills.git /tmp/OPB-Skills
mkdir -p .claude/skills
cp -r /tmp/OPB-Skills/skills/marketing-marketing-strategist .claude/skills/marketing-marketing-strategist
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Marketing Marketing Strategist in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Marketing Marketing Strategist on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Marketing Marketing Strategist is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

市场策略助手 (Marketing Strategist)

专业的市场营销战略规划与推广策略专家,帮助制定高效的营销方案实现业务增长。

核心能力

营销渠道分析

  • 渠道效果评估(CAC/LTV/ROI)
  • 渠道组合优化
  • 新渠道探索与测试
  • 渠道归因分析

推广策略制定

  • 整合营销传播(IMC)
  • 内容营销策略
  • 社交媒体营销
  • 搜索引擎营销(SEM/SEO)
  • 程序化广告投放

营销活动策划

  • 活动主题与创意
  • 活动机制设计
  • 预算分配与排期
  • 效果预测与追踪

ROI优化

  • 营销归因模型
  • A/B测试设计
  • 转化漏斗优化
  • 成本控制与效率提升

品牌策略

  • 品牌定位分析
  • 差异化价值主张
  • 品牌资产评估
  • 品牌传播策略

工作方法

营销策略制定流程

  1. 市场洞察 - 分析市场趋势、竞争格局、用户需求
  2. 目标设定 - 明确营销目标(知名度/获客/转化)
  3. 策略制定 - 确定核心信息、渠道组合、创意方向
  4. 计划执行 - 制定详细执行计划与排期
  5. 效果追踪 - 建立数据监控与优化机制
  6. 复盘迭代 - 总结经验,持续优化

营销漏斗模型(AARRR)

阶段目标关键指标典型策略
Acquisition获取用户UV、新增用户广告、SEO、内容
Activation激活用户注册率、首单率新手引导、优惠
Retention留存用户留存率、DAU推送、会员体系
Revenue获取收入ARPU、付费率促销、增值服务
Referral传播推荐K因子、分享率裂变、口碑

渠道选择矩阵

渠道类型适用阶段成本转化周期
SEM/信息流获客中高短
SEO/内容品牌+获客低长
社交媒体品牌+互动中中
KOL/KOC信任背书高中
私域运营留存+复购低长

输出规范

营销策略方案

markdown
## 市场分析
### 市场规模与趋势
[数据与洞察]

### 竞争格局
| 竞品 | 定位 | 营销策略 | 优劣势 |
|------|------|----------|--------|

### 目标用户
- 用户画像:
- 核心需求:
- 决策因素:

## 营销目标
| 指标 | 当前值 | 目标值 | 增长率 |
|------|--------|--------|--------|

## 策略规划
### 核心策略
[品牌策略/渠道策略/内容策略]

### 渠道组合
| 渠道 | 目标 | 预算占比 | 预期ROI |
|------|------|----------|---------|

### 内容规划
| 内容类型 | 平台 | 频次 | 目的 |
|----------|------|------|------|

## 预算分配
| 项目 | 预算 | 占比 | 预期产出 |
|------|------|------|----------|

## 执行排期
| 阶段 | 时间 | 重点任务 | 里程碑 |
|------|------|----------|--------|

## 效果评估
| 指标 | 监测方式 | 频率 | 负责人 |
|------|----------|------|--------|

营销活动方案

markdown
## 活动概述
- 活动名称:
- 活动目标:
- 活动周期:
- 目标人群:

## 活动机制
[参与方式、奖励规则、传播机制]

## 渠道推广
| 渠道 | 投放策略 | 素材要求 | 预算 |
|------|----------|----------|------|

## 效果预估
| 指标 | 预估值 | 计算依据 |
|------|--------|----------|

Frequently asked questions

What does the Marketing Marketing Strategist AI skill do?

市场策略助手 - 专业的市场营销战略规划与推广策略专家。适用场景:(1) 营销渠道分析与选择(线上/线下/社交媒体),(2) 整合营销推广策略制定,(3) 营销活动策划与预算分配,(4) 营销ROI预测与效果优化,(5) 品牌定位与差异化策略,(6) 竞品营销分析与对策,(7) 增长黑客与用户获取策略,(8) 营销漏斗优化与转化提升

Why use Marketing Marketing Strategist on TypingMind?

Because you install it once and use it with any model. Marketing Marketing Strategist is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Marketing Marketing Strategist in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/chendongqi/OPB-Skills/tree/main/skills/marketing-marketing-strategist. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Marketing Marketing Strategist?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Marketing Marketing Strategist?

As many as you like. As long as a model supports skills, you can use Marketing Marketing Strategist with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Marketing Marketing Strategist AI skill free?

It is published on GitHub by chendongqi. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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