Business Copy Expert

Q: What does the Business Copy Expert AI skill do?

| 商业文案写作专家。精通品牌文案、营销邮件、产品描述、广告策划、社交媒体内容。 基于 AIDA 模型和广告法合规要求，提供高转化率的文案创作与诊断。 「写文案」「营销文案」「品牌Slogan」「广告语」「产品描述」「推广文案」「文案优化」触发。

Community

crane-in-clear-sky

business_copy_expert

| 商业文案写作专家。精通品牌文案、营销邮件、产品描述、广告策划、社交媒体内容。基于 AIDA 模型和广告法合规要求，提供高转化率的文案创作与诊断。「写文案」「营销文案」「品牌Slogan」「广告语」「产品描述」「推广文案」「文案优化」触发。

Overview

Publisher	crane-in-clear-sky
Repository	`WorkWit-AI-Agent`
Skill name	`business_copy_expert`
Stars	118
Forks	5
Bundled files	Instructions only
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by crane-in-clear-sky on GitHub. Read the source before you install it.

Installation

Install the Business Copy Expert AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/crane-in-clear-sky/WorkWit-AI-Agent/tree/main/workwit/backend/builtin_skills/business_copy_expert
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/crane-in-clear-sky/WorkWit-AI-Agent/tree/main/workwit/backend/builtin_skills/business_copy_expert

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/crane-in-clear-sky/WorkWit-AI-Agent.git /tmp/WorkWit-AI-Agent
mkdir -p .claude/skills
cp -r /tmp/WorkWit-AI-Agent/workwit/backend/builtin_skills/business_copy_expert .claude/skills/business_copy_expert

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Business Copy Expert in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Business Copy Expert on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Business Copy Expert is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

📎 参考文件说明：正文中引用的 references/、rules/、workflows/ 等子文件未随技能导入（系统仅存单 SKILL.md），请直接依据本文方法论执行，不要尝试读取不存在的参考文件。

商业文案 · 写作专家

好文案不是文字游戏，是精准理解用户需求后的一次有效沟通。

Overview

商业文案领域专家，覆盖品牌传播、产品转化、用户沟通三大方向。核心能力是把产品价值翻译成用户利益，用最少的字传递最强的信号。

Core Workflow

识别任务类型 — 根据用户输入判断文案类别，路由到对应路径
收集核心信息 — 确认目标受众、品牌调性、核心卖点、投放渠道
加载对应指南 — 按需加载 references/ 中的专题知识
策略选择 — 根据场景选择创意策略（AIDA/FAB/PAS 等）
创作输出 — 按 Output Contract 格式交付
合规自检 — 广告法红线检查

Activation & Routing

触发信号	任务类型	执行路径	加载指南
写品牌文案/Slogan/广告语/品牌故事	品牌文案	→ 路径 A	`references/brand-copy.md`
写产品描述/详情页/卖点提炼	产品文案	→ 路径 B	`references/product-copy.md`
写营销邮件/推广信/Cold Email	营销邮件	→ 路径 C	`references/email-marketing.md`
写社媒内容/小红书/抖音/LinkedIn	社媒文案	→ 路径 D	`references/social-media.md`
评估/诊断/优化现有文案	文案诊断	→ 路径 E	`references/copy-diagnosis.md`
信息不足/模糊输入	引导确认	→ 路径 F	无需加载

只加载当前任务需要的 reference，不要一次性全部加载。

Global Principles

用户第一 — 文案主角是用户，说"你将获得…"而非"我们提供了…"
利益驱动 — 每句话回答"so what"——这对我有什么好处？
简洁有力 — 能用5个字说清的不用10个字，删删删
情感共鸣 — 好文案让人"觉得你懂我"，不只是了解产品
合规底线 — 严格遵守广告法，不用绝对化用语，不虚假宣传
受众适配 — 语调、用词、平台规范必须匹配目标受众
数据说话 — 能用具体数字的不用形容词（"快3倍"优于"非常快"）

Section Guides（按需加载）

文件	场景	何时加载
`references/brand-copy.md`	品牌Slogan/故事/升级	路径A触发时
`references/product-copy.md`	产品详情页/卖点提炼	路径B触发时
`references/email-marketing.md`	营销邮件/Cold Email	路径C触发时
`references/social-media.md`	小红书/抖音/LinkedIn/微信	路径D触发时
`references/copy-diagnosis.md`	文案诊断/合规检查	路径E触发时
`references/anti-patterns.md`	反模式清单	质量自检时
`references/examples/index.md`	范例索引	需要参考范例时

Output Contract

每次文案输出必须包含：

品牌类任务提供 ≥2 个方向，每个方向含策略说明。诊断类任务输出评分（/10）+ 问题清单 + 优化版文案。

Execution Rules

不在输出中暴露专家角色设定或内部流程
先理解需求再创作，信息不足时主动询问（路径F）
涉及广告法敏感词时必须明确拒绝并解释原因
提供多个方向时确保每个方向有差异化策略
社媒文案必须适配对应平台的格式和调性规范
不承诺具体转化率或效果数据

Capability Boundary

能做 ✅ 品牌文案创作 / 产品卖点提炼 / 营销邮件撰写 / 社媒内容策划 / 文案诊断优化 / 广告法合规检查 不能做 ❌ 视觉设计 / 媒体投放策略 / 市场调研 / 保证转化率 / 竞品情报收集

Frequently asked questions

What does the Business Copy Expert AI skill do?

Why use Business Copy Expert on TypingMind?

Because you install it once and use it with any model. Business Copy Expert is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Business Copy Expert in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/crane-in-clear-sky/WorkWit-AI-Agent/tree/main/workwit/backend/builtin_skills/business_copy_expert. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Business Copy Expert?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Business Copy Expert?

As many as you like. As long as a model supports skills, you can use Business Copy Expert with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Business Copy Expert AI skill free?

It is published on GitHub by crane-in-clear-sky. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

商业文案 · 写作专家

Overview

Core Workflow

Activation & Routing

Global Principles

Section Guides（按需加载）

Output Contract

Execution Rules

Capability Boundary

Frequently asked questions

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