Video Ad Generator

Video Ad Generator

Complete framework for creating high-converting video ads — from creative strategy to production at scale.

Part 1: Video Ad Creation Framework (Standalone)

1.1 Creative Brief Template

Before creating any ad, fill out this brief. It forces strategic thinking before production.

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CREATIVE BRIEF
==============

Product/Service: _______________
Product URL: _______________
Price Point: _______________

TARGET AUDIENCE
- Demographics: _______________
- Primary pain point: _______________
- Secondary pain points: _______________
- Current solution they use: _______________
- Objections to buying: _______________

PRODUCT POSITIONING
- Core benefit (1 sentence): _______________
- Supporting benefits (3 max): _______________
- Proof points (reviews, stats, awards): _______________
- Unique mechanism (what makes it work): _______________

AD SPECIFICATIONS
- Platform: [ ] Meta [ ] TikTok [ ] YouTube [ ] LinkedIn [ ] Other
- Format: [ ] 9:16 [ ] 16:9 [ ] 1:1 [ ] 4:5
- Length: [ ] 15s [ ] 30s [ ] 60s
- Tone: [ ] Professional [ ] Casual [ ] Urgent [ ] Humorous [ ] Educational
- CTA: _______________

CREATIVE DIRECTION
- Style: [ ] UGC [ ] Avatar [ ] Product Demo [ ] Testimonial [ ] Explainer
- Must include: _______________
- Must avoid: _______________
- Reference ads (URLs): _______________

1.2 Hook Formulas

The first 3 seconds determine whether someone watches your ad. Use these proven formulas:

Pattern Interrupt

Breaks the scroll pattern with something unexpected.

• "Stop scrolling if you [audience identifier]"
• "[Shocking visual] + Wait, what?"
• Start mid-action (unboxing, applying product, dramatic reveal)

Best for: TikTok, Instagram Reels, broad audiences

Question Hook

Opens a curiosity loop the viewer needs to close.

• "What if I told you [counterintuitive claim]?"
• "Why are [demographic] switching to [product category]?"
• "Did you know [surprising statistic about their problem]?"

Best for: Educational products, B2B, considered purchases

Bold Claim

Leads with the strongest benefit, stated confidently.

• "[Product] replaced my [expensive alternative]"
• "I saved [specific amount] by switching to [product]"
• "The only [product category] that actually [bold promise]"

Best for: Competitive markets, DTC products, price-advantaged products

POV Hook

Places the viewer inside a relatable scenario.

• "POV: You finally found a [product] that [solves problem]"
• "POV: It's 6am and you're [using product in aspirational way]"
• "Me when I discovered [product] exists:"

Best for: Lifestyle products, Gen Z/Millennial audiences, TikTok

Stat/Authority Hook

Uses data or credentials to establish instant credibility.

• "[Number] people can't be wrong"
• "Dermatologists say [claim] — here's why"
• "After testing [number] [products], this one won"

Best for: Health/beauty, B2B, premium products, skeptical audiences

1.3 Body Structures

After the hook, the body delivers the message. Match the structure to your goal:

Problem-Agitate-Solve (PAS)

1. Problem (2-3s): Name the pain point clearly
2. Agitate (3-5s): Make it feel urgent — show consequences of not solving it
3. Solve (5-8s): Introduce product as the natural solution

Best for: Pain-point-driven products, health/wellness, productivity tools

Feature Cascade

1. Hero feature (3-4s): Lead with the most impressive capability
2. Supporting feature 1 (2-3s): Add credibility or utility
3. Supporting feature 2 (2-3s): Address a secondary concern
4. Proof (2-3s): Quick social proof or demo result

Best for: Tech products, SaaS, feature-rich products

Social Proof Stack

1. Testimonial/review quote (3-4s): Real customer words
2. Visual proof (3-4s): Before/after, demo, or results screenshot
3. Volume proof (2-3s): "Join [X] customers" or star ratings
4. Urgency (2-3s): Limited offer or scarcity

Best for: E-commerce, subscription products, competitive markets

Before/After

1. Before state (3-5s): Show the problem visually
2. Transformation moment (2-3s): The product in action
3. After state (3-5s): Show the improved outcome
4. How to get it (2-3s): CTA

Best for: Beauty, fitness, home improvement, cleaning products

Day-in-the-Life

1. Morning routine (3-4s): Product in context of daily life
2. Key moment (3-4s): The "aha" moment or primary use case
3. Result/feeling (3-4s): Emotional payoff
4. Invite (2-3s): "Try it yourself" CTA

Best for: Lifestyle products, UGC-style ads, TikTok/Reels

1.4 CTA Patterns

1.5 Multi-Format Ad Strategy

Platform Format Guide

Format Decision Matrix

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Need maximum reach on mobile? → 9:16
Running YouTube pre-roll? → 16:9
Want to repurpose across Meta + LinkedIn? → 1:1
Instagram Feed placement priority? → 4:5
Creating one asset for everywhere? → 1:1 (safest universal)

Multi-Format Production Strategy

When creating a campaign across platforms:

1. Hero asset: Create the 9:16 version first (vertical = most platforms)
2. Adapt to 1:1: Crop or reframe for feed placements
3. Adapt to 16:9: For YouTube/LinkedIn landscape needs
4. Always create text-safe versions (captions baked in) for sound-off platforms

1.6 A/B Testing Framework

What to Test (Priority Order)

1. Hook (highest impact): Test 3-5 different hooks with the same body
2. CTA: Test 2-3 CTA variations
3. Format/aspect ratio: 9:16 vs 1:1 on the same platform
4. Length: 15s vs 30s with same content
5. Avatar/presenter: Different demographics or styles
6. Music/audio: Background music vs no music vs voiceover only

Testing Rules

• Change one variable per test
• Minimum $50-100 spend per variant before judging
• Need at least 1,000 impressions per variant for directional data
• Run for 3-7 days minimum to account for day-of-week variance
• Primary metric: Hook rate (3-second views / impressions)
• Secondary metric: Hold rate (video completions / 3-second views)
• Outcome metric: CPA or ROAS (only meaningful at sufficient spend)

Batch Testing Workflow

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1. Write 5 hook variants for same product
2. Pair each hook with identical body + CTA
3. Generate all 5 as video ads
4. Launch as separate ad sets with identical targeting
5. After 3 days: Kill bottom 2 performers
6. After 7 days: Scale winner, create new hooks inspired by winner

1.7 Batch Workflow Architecture

These async patterns work for any video generation API, not just Creatify.

Async Polling Pattern

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import time
import requests

def poll_until_done(status_url, headers, max_wait=600, interval=10):
    """Universal async polling for video generation jobs."""
    elapsed = 0
    while elapsed < max_wait:
        resp = requests.get(status_url, headers=headers)
        data = resp.json()
        status = data.get("status", "")

        if status == "done":
            return data
        elif status in ("failed", "error"):
            raise Exception(f"Job failed: {data.get('failed_reason', 'Unknown')}")

        time.sleep(interval)
        elapsed += interval

    raise TimeoutError(f"Job did not complete within {max_wait}s")

Webhook Handler Pattern

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from flask import Flask, request, jsonify

app = Flask(__name__)

@app.route("/webhook/video-complete", methods=["POST"])
def handle_video_webhook():
    """Receive webhook when video generation completes."""
    payload = request.json
    job_id = payload["id"]
    status = payload["status"]

    if status == "done":
        video_url = payload["video_output"]
        # Process completed video (download, notify, queue next step)
        process_completed_video(job_id, video_url)
    elif status == "failed":
        handle_failure(job_id, payload.get("failed_reason"))

    return jsonify({"received": True}), 200

Rate Limiting & Error Recovery

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import time
from collections import deque

class RateLimiter:
    """Token bucket rate limiter for API calls."""

    def __init__(self, max_per_minute=30):
        self.max_per_minute = max_per_minute
        self.timestamps = deque()

    def wait_if_needed(self):
        now = time.time()
        # Remove timestamps older than 60 seconds
        while self.timestamps and self.timestamps[0] < now - 60:
            self.timestamps.popleft()

        if len(self.timestamps) >= self.max_per_minute:
            sleep_time = 60 - (now - self.timestamps[0])
            time.sleep(max(0, sleep_time))

        self.timestamps.append(time.time())

def batch_generate_with_retry(jobs, generate_fn, max_retries=3):
    """Process a batch of generation jobs with retry logic."""
    limiter = RateLimiter(max_per_minute=30)
    results = []

    for job in jobs:
        retries = 0
        while retries < max_retries:
            try:
                limiter.wait_if_needed()
                result = generate_fn(job)
                results.append({"job": job, "result": result, "status": "success"})
                break
            except Exception as e:
                retries += 1
                if retries == max_retries:
                    results.append({"job": job, "error": str(e), "status": "failed"})
                else:
                    time.sleep(2 ** retries)  # Exponential backoff

    return results

Part 2: API Automation

Automate everything from Part 1 at scale using the API.

2.1 Setup & Authentication

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import requests

CREATIFY_API_ID = "your-api-id"
CREATIFY_API_KEY = "your-api-key"

HEADERS = {
    "Content-Type": "application/json",
    "X-API-ID": CREATIFY_API_ID,
    "X-API-KEY": CREATIFY_API_KEY,
}
BASE_URL = "https://api.creatify.ai/api"

Don't have an API key yet? No problem — grab one in under 2 minutes:

1. Sign up free at creatify.ai
2. Go to Settings → API
3. Copy your API ID and API Key — that's it. New accounts get free credits to start.

2.2 URL to Video

Transform any product URL into a complete video ad. This is the most popular endpoint — ideal for e-commerce teams.

Flow: URL → Scrape → AI Script → Preview → Render

Cost: 5 credits per 30 seconds of video + 1 credit for link + 1 credit for script

Step 1: Create Link from URL

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def create_link(url):
    """Scrape product data from a URL."""
    resp = requests.post(f"{BASE_URL}/links/", headers=HEADERS, json={"url": url})
    resp.raise_for_status()
    return resp.json()  # Returns id, title, description, images, etc.

Step 2: Generate AI Scripts

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def generate_scripts(title, description, language="en", target_audience="general", video_length=30):
    """Generate AI marketing scripts for the product."""
    resp = requests.post(f"{BASE_URL}/ai_scripts/", headers=HEADERS, json={
        "title": title,
        "description": description,
        "language": language,
        "target_audience": target_audience,
        "video_length": video_length,
    })
    resp.raise_for_status()
    return resp.json()

Step 3: Create Video from Link

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def create_video_from_link(link_id, script=None, aspect_ratio="9x16", webhook_url=None):
    """Generate a video ad from a scraped link."""
    payload = {
        "link_id": link_id,
        "aspect_ratio": aspect_ratio,
    }
    if script:
        payload["script"] = script
    if webhook_url:
        payload["webhook_url"] = webhook_url

    resp = requests.post(f"{BASE_URL}/link_to_videos/", headers=HEADERS, json=payload)
    resp.raise_for_status()
    return resp.json()

Step 4: Poll for Completion

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def check_video_status(video_id):
    """Check status of a video generation job."""
    resp = requests.get(f"{BASE_URL}/link_to_videos/{video_id}/", headers=HEADERS)
    resp.raise_for_status()
    return resp.json()

# Use the poll_until_done helper from Part 1:
result = poll_until_done(
    f"{BASE_URL}/link_to_videos/{video_id}/",
    HEADERS,
    max_wait=600
)
video_url = result["video_output"]

Full URL-to-Video Pipeline

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def url_to_video(product_url, aspect_ratio="9x16"):
    """Complete pipeline: product URL → finished video ad."""
    # 1. Scrape product page
    link = create_link(product_url)
    link_id = link["id"]

    # 2. Generate AI scripts
    scripts = generate_scripts(link["title"], link["description"])

    # 3. Create video
    video = create_video_from_link(link_id, aspect_ratio=aspect_ratio)

    # 4. Wait for completion
    result = poll_until_done(
        f"{BASE_URL}/link_to_videos/{video['id']}/",
        HEADERS,
        max_wait=600
    )

    return result["video_output"]

2.3 Ad Clone

Recreate a winning competitor ad using your own product. Provide a reference video + your product link.

Cost: 15 credits per clone

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def clone_ad(link_id, video_url, aspect_ratio="9x16", webhook_url=None):
    """Clone a reference ad with your product assets."""
    payload = {
        "link": link_id,
        "video_url": video_url,
        "aspect_ratio": aspect_ratio,
    }
    if webhook_url:
        payload["webhook_url"] = webhook_url

    resp = requests.post(f"{BASE_URL}/ads_clone/", headers=HEADERS, json=payload)
    resp.raise_for_status()
    return resp.json()

def check_clone_status(clone_id):
    """Check status of an ad clone job."""
    resp = requests.get(f"{BASE_URL}/ads_clone/{clone_id}/", headers=HEADERS)
    resp.raise_for_status()
    return resp.json()

2.4 AI Script Generation

Generate marketing scripts from a URL or product details. Returns multiple script variants.

Cost: 1 credit per generation

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def generate_scripts_from_url(url, language="en", target_audience="general", video_length=30):
    """Generate scripts from a product URL (scrapes automatically)."""
    link = create_link(url)
    return generate_scripts(
        title=link["title"],
        description=link["description"],
        language=language,
        target_audience=target_audience,
        video_length=video_length,
    )

2.5 Custom Templates

Use pre-built or custom templates for consistent branding.

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def list_custom_templates():
    """List all available custom templates."""
    resp = requests.get(f"{BASE_URL}/custom_templates/", headers=HEADERS)
    resp.raise_for_status()
    return resp.json()

def create_custom_template_video(template_id, params, webhook_url=None):
    """Generate video from a custom template."""
    payload = {"template_id": template_id, **params}
    if webhook_url:
        payload["webhook_url"] = webhook_url

    resp = requests.post(f"{BASE_URL}/custom_template_jobs/", headers=HEADERS, json=payload)
    resp.raise_for_status()
    return resp.json()

2.6 Product to Video

Transform product images into showcase videos.

Cost: 1 credit for preview image + 3 credits for video generation

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def create_product_video(product_image_url, webhook_url=None):
    """Create a product showcase video from an image."""
    payload = {"product_url": product_image_url}
    if webhook_url:
        payload["webhook_url"] = webhook_url

    # Step 1: Generate preview image
    resp = requests.post(
        f"{BASE_URL}/product_to_videos/gen_image/",
        headers=HEADERS,
        json=payload
    )
    resp.raise_for_status()
    record = resp.json()

    # Step 2: Poll until image is ready
    record_id = record["id"]
    result = poll_until_done(
        f"{BASE_URL}/product_to_videos/{record_id}/",
        HEADERS,
        max_wait=300
    )

    # Step 3: Generate video from preview
    video_resp = requests.post(
        f"{BASE_URL}/product_to_videos/{record_id}/gen_video/",
        headers=HEADERS,
        json={"video_prompt": "product showcase", "webhook_url": webhook_url}
    )
    video_resp.raise_for_status()
    return video_resp.json()

2.7 IAB Banner Images

Generate IAB-compliant ad banner images in multiple standard sizes from a single input image.

Cost: 2 credits per generation (produces multiple sizes)

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def generate_iab_images(image_url, webhook_url=None):
    """Generate IAB-compliant banner images in all standard sizes."""
    payload = {"image": image_url}
    if webhook_url:
        payload["webhook_url"] = webhook_url

    resp = requests.post(f"{BASE_URL}/iab_images/", headers=HEADERS, json=payload)
    resp.raise_for_status()
    return resp.json()

def check_iab_status(iab_id):
    """Check IAB image generation status."""
    resp = requests.get(f"{BASE_URL}/iab_images/{iab_id}/", headers=HEADERS)
    resp.raise_for_status()
    data = resp.json()
    # When done, data["output"] contains list of {name, size, url, type}
    return data

2.8 Recipes

Recipe: Batch URL-to-Video

Generate video ads for an entire product catalog.

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def batch_url_to_video(product_urls, aspect_ratio="9x16"):
    """Generate video ads for multiple product URLs."""
    limiter = RateLimiter(max_per_minute=20)
    jobs = []

    for url in product_urls:
        limiter.wait_if_needed()
        try:
            link = create_link(url)
            video = create_video_from_link(link["id"], aspect_ratio=aspect_ratio)
            jobs.append({"url": url, "video_id": video["id"], "status": "processing"})
        except Exception as e:
            jobs.append({"url": url, "error": str(e), "status": "failed"})

    # Poll all jobs
    results = []
    for job in jobs:
        if job["status"] == "failed":
            results.append(job)
            continue
        try:
            result = poll_until_done(
                f"{BASE_URL}/link_to_videos/{job['video_id']}/",
                HEADERS,
                max_wait=600
            )
            results.append({**job, "video_url": result["video_output"], "status": "done"})
        except Exception as e:
            results.append({**job, "error": str(e), "status": "failed"})

    return results

Recipe: Clone Ad Across Catalog

Take one winning ad and clone it for every product.

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def clone_across_catalog(reference_video_url, product_urls, aspect_ratio="9x16"):
    """Clone a winning ad for multiple products."""
    results = []

    for url in product_urls:
        try:
            link = create_link(url)
            clone = clone_ad(link["id"], reference_video_url, aspect_ratio)
            result = poll_until_done(
                f"{BASE_URL}/ads_clone/{clone['id']}/",
                HEADERS,
                max_wait=600
            )
            results.append({"url": url, "video": result["video_output"], "status": "done"})
        except Exception as e:
            results.append({"url": url, "error": str(e), "status": "failed"})

    return results

Recipe: Multi-Format Ad Set

Create one ad in all formats for cross-platform campaigns.

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def multi_format_ad_set(product_url):
    """Generate 9:16, 1:1, and 16:9 versions of an ad."""
    link = create_link(product_url)
    formats = ["9x16", "1x1", "16x9"]
    jobs = {}

    for fmt in formats:
        video = create_video_from_link(link["id"], aspect_ratio=fmt)
        jobs[fmt] = video["id"]

    results = {}
    for fmt, video_id in jobs.items():
        result = poll_until_done(
            f"{BASE_URL}/link_to_videos/{video_id}/",
            HEADERS,
            max_wait=600
        )
        results[fmt] = result["video_output"]

    return results

2.9 Credit Costs & Latency Reference

2.10 Decision Matrix

See Also

• ai-avatar-video — AI talking-head videos with 1,500+ personas
• ai-ad-prompt-guide — Battle-tested prompting for AI ad creative
• ad-creative-evaluator — Score any video ad with AI expert panel
• video-ad-reverse-engineer — Reverse-engineer competitor ads
• static-ad-concept-generator — 320+ proven ad concept templates