Brand Marketing logo

Brand Marketing

Community
dylantarre
brand-marketing

Use when creating commercial animations, advertising motion, brand identity animation, logo reveals, or marketing video content.

Overview

Publisherdylantarre
Repositoryanimation-principles
Skill namebrand-marketing
Stars
84
Forks
12
Bundled files
Instructions only
LicenseMIT
Links
Skill sourceRepository
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by dylantarre on GitHub. Read the source before you install it.

Installation

Install the Brand Marketing AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/dylantarre/animation-principles.git /tmp/animation-principles
mkdir -p .claude/skills
cp -r /tmp/animation-principles/skills/01-by-domain/brand-marketing .claude/skills/brand-marketing
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Brand Marketing in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Brand Marketing on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Brand Marketing is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Brand Marketing Animation

Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.

Quick Reference

PrincipleBrand/Marketing Implementation
Squash & StretchProduct bounce, logo elasticity
AnticipationBuild-up to reveal, suspense
StagingProduct hero shots, focal control
Straight Ahead / Pose to PoseStory flow vs key moments
Follow Through / OverlappingLogo elements settle, tagline delay
Slow In / Slow OutDramatic reveals, smooth motion
ArcSweeping camera, product arcs
Secondary ActionEnvironment responds to product
TimingMatch brand energy, music sync
ExaggerationBrand personality amplification
Solid DrawingConsistent brand identity in motion
AppealMemorable, emotionally resonant

Principle Applications

Squash & Stretch: Products can bounce on landing for energy. Logo elements stretch during reveals. Text can have elastic emphasis. Match brand personality—luxury minimal, playful bouncy.

Anticipation: Build suspense before product reveal. Pause before tagline appears. Sound design wind-up precedes visual payoff. Create expectation, then deliver.

Staging: Product is always the hero. Lighting directs to focal point. Background supports, never competes. Clear visual hierarchy every frame.

Straight Ahead vs Pose to Pose: Story-driven commercials flow naturally (straight ahead energy). Key reveal moments are precisely posed. Blend both—flow to moments of impact.

Follow Through & Overlapping: Logo elements settle at different rates. Tagline appears after logo lands. Product features animate in sequence. Creates natural, alive feeling.

Slow In / Slow Out: Dramatic reveals use long ease-in. Impact moments snap. Premium brands use slower, more deliberate timing. Energetic brands use faster, snappier easing.

Arc: Camera movements sweep in arcs. Products tumble naturally. Logo elements flow, don't snap. Text can follow curved paths for dynamism.

Secondary Action: Environment responds to product presence. Particles, light rays, reflections. Music and motion sync. Every element reinforces the message.

Timing: Match brand energy profile. Luxury: slow, deliberate (500-800ms). Tech: precise, efficient (200-400ms). Playful: bouncy, energetic (300-500ms with overshoot). Sync to music beats.

Exaggeration: Amplify brand personality traits. Confident brands use bold, decisive motion. Friendly brands use rounded, bouncy motion. Exaggeration makes brand memorable.

Solid Drawing: Logo maintains integrity in motion. Brand colors consistent throughout. Typography respects brand guidelines. Motion style matches brand identity system.

Appeal: Animation should evoke target emotion. Trust, excitement, comfort, aspiration. Every motion choice serves brand message. Memorable moments people want to rewatch.

Brand Personality Motion

Luxury/Premium

- Slow, deliberate timing (500-800ms)
- Minimal motion, maximum impact
- Subtle easing, no bounce
- Clean, geometric paths
- Restrained color transitions

Tech/Innovation

- Precise, efficient timing (200-400ms)
- Sharp, decisive motion
- Geometric transitions
- Light trails, particle systems
- Data-driven motion graphics

Playful/Friendly

- Bouncy timing with overshoot (300-500ms)
- Squash and stretch throughout
- Curved, organic paths
- Bright color pops
- Character-driven elements

Professional/Corporate

- Balanced timing (300-500ms)
- Clean, purposeful motion
- Grid-aligned movements
- Fade and slide transitions
- Subtle, refined effects

Logo Animation Framework

PhaseDurationPurpose
Anticipation200-400msBuild expectation
Reveal400-800msMain animation
Settle200-400msFollow-through
Hold1000-2000msBrand recognition

Logo Reveal Patterns

  1. Build-up: Elements assemble into logo
  2. Reveal: Mask or transition exposes logo
  3. Transform: Abstract shape morphs to logo
  4. Kinetic: Logo elements in motion, then resolve

Music Sync Guidelines

  • Major beats: key reveals, impacts
  • Measures: section transitions
  • BPM: drives overall energy
  • Silence: powerful before reveal
  • Sound design: reinforces motion

Platform Timing

PlatformMax LengthLogo Hold
TV Commercial15/30/60s2-3s
Pre-roll6/15s1-2s
Social video15-60s1.5-2s
Stories15s1-1.5s
Bumper6s1s

Deliverables Checklist

  • Animation matches brand guidelines
  • Logo animation approved
  • Timing synced to audio
  • Platform-specific versions
  • Reduced motion alternative
  • Color profile correct
  • Safe area compliance

Frequently asked questions

What does the Brand Marketing AI skill do?

Use when creating commercial animations, advertising motion, brand identity animation, logo reveals, or marketing video content.

Why use Brand Marketing on TypingMind?

Because you install it once and use it with any model. Brand Marketing is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Brand Marketing in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/dylantarre/animation-principles/tree/main/skills/01-by-domain/brand-marketing. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Brand Marketing?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Brand Marketing?

As many as you like. As long as a model supports skills, you can use Brand Marketing with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Brand Marketing AI skill free?

Yes. It is published on GitHub by dylantarre under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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