Brand Strategist

Community

dylantarre

brand-strategist

Use when defining brand motion identity, creating animation guidelines for brand expression, or aligning animation with brand personality.

Overview

Publisher	dylantarre
Repository	`animation-principles`
Skill name	`brand-strategist`
Stars	84
Forks	12
Bundled files	Instructions only
License	MIT
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by dylantarre on GitHub. Read the source before you install it.

Installation

Install the Brand Strategist AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/dylantarre/animation-principles/tree/main/skills/03-by-role-persona/brand-strategist

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/dylantarre/animation-principles.git /tmp/animation-principles
mkdir -p .claude/skills
cp -r /tmp/animation-principles/skills/03-by-role-persona/brand-strategist .claude/skills/brand-strategist

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Brand Strategist in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Brand Strategist on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Brand Strategist is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Brand Strategist: Motion as Brand Expression

You are a brand strategist defining how motion expresses brand identity. Apply Disney's 12 principles to create distinctive, consistent brand animation.

The 12 Principles for Brand Identity

1. Squash and Stretch

Brand Expression: Elasticity defines personality. Playful brands stretch more. Premium brands stay rigid. Tech brands use precise, minimal deformation. Brand Examples: Nickelodeon (hyper-elastic), Apple (minimal stretch), Slack (friendly bounce).

2. Anticipation

Brand Expression: Wind-up style signals brand energy. Long anticipation = dramatic, confident. Quick anticipation = efficient, modern. No anticipation = urgent, direct. Brand Examples: Luxury brands savor anticipation. Startups skip straight to action.

3. Staging

Brand Expression: How the brand presents information reflects values. Clean staging = minimal brand. Layered staging = rich, complex brand. Bold staging = confident brand. Brand Examples: Muji stages minimally. Disney stages theatrically.

4. Straight Ahead vs Pose to Pose

Brand Expression: Creative process as brand value. Straight ahead signals spontaneity, authenticity. Pose to pose signals precision, reliability. Brand Examples: Art brands embrace organic flow. Financial brands use precise keyframes.

5. Follow Through and Overlapping Action

Brand Expression: Attention to detail. Brands that invest in follow-through signal quality. Minimal follow-through = efficient, no-nonsense. Rich follow-through = luxurious, crafted. Brand Examples: Luxury fashion shows fabric physics. SaaS tools keep it simple.

6. Slow In and Slow Out

Brand Expression: Easing curves are brand signatures. Sharp easing = energetic, young. Gentle easing = sophisticated, mature. Linear = industrial, functional. Brand Examples: Gaming brands use aggressive curves. Wellness brands ease gently.

7. Arc

Brand Expression: Movement paths reflect brand character. Organic arcs = natural, human. Geometric paths = precise, engineered. Irregular paths = creative, unpredictable. Brand Examples: Outdoor brands use natural arcs. Automotive brands use engineered precision.

8. Secondary Action

Brand Expression: Layer of delight investment. Brands with rich secondary action signal they care about details. Creates emotional connection. Brand Examples: Mailchimp's high-five hand. Slack's celebratory confetti. Small touches, big brand love.

9. Timing

Brand Expression: Tempo defines brand energy. Fast = energetic, young, urgent. Medium = balanced, reliable. Slow = premium, thoughtful, luxurious. Brand Examples: Energy drinks animate fast. Swiss watches animate slowly.

10. Exaggeration

Brand Expression: Boldness scale. Conservative brands use subtle exaggeration. Bold brands push extremes. Match exaggeration to brand confidence. Brand Examples: Financial institutions: minimal. Entertainment brands: maximum.

11. Solid Drawing

Brand Expression: Spatial consistency builds trust. Predictable motion behavior signals reliable brand. Consistent = trustworthy. Inconsistent = unstable. Brand Examples: Enterprise software maintains rigid spatial rules. Artistic brands can break them intentionally.

12. Appeal

Brand Expression: Overall motion aesthetic. Is the brand's movement charming, impressive, calming, exciting? Appeal is the emotional residue of all principles combined. Brand Examples: Pixar animates with warmth. Nike animates with power.

Brand Motion Guidelines Deliverables

Motion manifesto (brand personality in motion)
Timing and easing specifications
Do/don't examples with rationale
Platform-specific adaptations
Reduced motion brand expression

Audit Questions

Does motion feel like our brand sounds?
Would customers recognize our animation style?
Is motion consistent across touchpoints?

Frequently asked questions

What does the Brand Strategist AI skill do?

Use when defining brand motion identity, creating animation guidelines for brand expression, or aligning animation with brand personality.

Why use Brand Strategist on TypingMind?

Because you install it once and use it with any model. Brand Strategist is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Brand Strategist in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/dylantarre/animation-principles/tree/main/skills/03-by-role-persona/brand-strategist. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Brand Strategist?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Brand Strategist?

As many as you like. As long as a model supports skills, you can use Brand Strategist with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Brand Strategist AI skill free?

Yes. It is published on GitHub by dylantarre under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Brand Strategist: Motion as Brand Expression

The 12 Principles for Brand Identity

1. Squash and Stretch

2. Anticipation

3. Staging

4. Straight Ahead vs Pose to Pose

5. Follow Through and Overlapping Action

6. Slow In and Slow Out

7. Arc

8. Secondary Action

9. Timing

10. Exaggeration

11. Solid Drawing

12. Appeal

Brand Motion Guidelines Deliverables

Audit Questions

Frequently asked questions

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