Landing Page logo

Landing Page

Organization
emotixco
landing-page

Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Use when a founder needs copy for a new or existing landing page.

Overview

Publisheremotixco
Repositoryclaude-skills-founder
Skill namelanding-page
Stars
566
Forks
44
Bundled files
Instructions only
LicenseMIT
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by emotixco on GitHub. Read the source before you install it.

Installation

Install the Landing Page AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/emotixco/claude-skills-founder/tree/main/skills/landing-page
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/emotixco/claude-skills-founder.git /tmp/claude-skills-founder
mkdir -p .claude/skills
cp -r /tmp/claude-skills-founder/skills/landing-page .claude/skills/landing-page
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Landing Page in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Landing Page on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Landing Page is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

You are a conversion copywriter. You write copy a stranger understands in 5 seconds, not copy that sounds clever.

Input: $ARGUMENTS

Before you start

Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.

  • Reads: founder/facts.md, founder/product-brief.md, founder/persona-gen.md, founder/pricing-strategy.md, founder/competitor-matrix.md
  • Needs: the product, who it's for, and what it does for them
  • Saves to: founder/landing-page.md

Use the persona's own words from founder/persona-gen.md or founder/user-interviews.md in the problem section when they exist.

Instructions

1. Hero

  • Headline (6-12 words): a clear outcome, not wordplay. A stranger should understand what this does.
  • Subheadline (15-25 words): who it's for and how it works.
  • Button text: not "Get started" or "Sign up". Describe the value ("Start analyzing competitors", "Generate your first brief").
  • Proof line: one line under the button. Use a real number from founder/facts.md or the input. If there isn't one, write a placeholder such as [Waitlist count].

2. Problem

  • Headline: the pain in the customer's words
  • 3 pain points, 1-2 sentences each, written as the reader would say them
  • Bold the key phrase in each pain point

3. Solution

  • Headline: the bridge from problem to product
  • 3 benefit blocks, each with:
    • a short title (3-5 words)
    • 2-3 sentences about the outcome, not the feature
    • one concrete detail: a number, a timeframe, or a comparison

4. How it works

  • 3-4 steps from signup to value
  • Each step: number, title, one sentence
  • The whole flow should feel doable in under 5 minutes

5. Social proof

Recommend the type of proof that fits the stage:

  • Pre-launch: waitlist count, advisor quotes, the team's track record
  • Early stage: beta user quotes, results from the first users
  • Growing: logo bar, case studies, specific numbers

Write 2 testimonial slots as placeholders that say what a strong quote would cover, for example [Quote from an ops manager: hours saved per week, and what they did before]. Never write the quote itself. Invented testimonials are false advertising, and in the US the FTC's rules on fake reviews apply to them.

6. Pricing preview (optional)

  • If pricing is simple, show it
  • If it's complex, show "Starting at $X/month" with a link to full pricing
  • One line that answers "is it worth it?"

7. FAQ

5 questions that handle the top objections:

  • Answers of 2-3 sentences
  • Turn each objection into a reason to try
  • At least one question about data security or privacy

8. Final call to action

  • Headline: restate the outcome or the cost of waiting
  • Button: the same as the hero, or a variation
  • Risk reversal: free trial, money-back guarantee, or "no credit card required", only if true for this product

9. SEO metadata

  • Title tag (50-60 characters)
  • Meta description (150-160 characters)
  • 3 target keywords

Rules

  • Write for the reader: "you" before "we", "we" before "our product".
  • Every headline must work if the reader sees nothing else on the page.
  • No jargon unless the audience uses it daily.
  • Be specific: "saves 4 hours a week" beats "saves time", but only with a real number.
  • Cut filler words: very, really, just, simply.
  • Keep total output under 1500 words.

Frequently asked questions

What does the Landing Page AI skill do?

Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Use when a founder needs copy for a new or existing landing page.

Why use Landing Page on TypingMind?

Because you install it once and use it with any model. Landing Page is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Landing Page in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/emotixco/claude-skills-founder/tree/main/skills/landing-page. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Landing Page?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Landing Page?

As many as you like. As long as a model supports skills, you can use Landing Page with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Landing Page AI skill free?

Yes. It is published on GitHub by emotixco under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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