Meta Ads Launch

meta-ads-launch

Your launch co-pilot for Meta ads, riding Zernio. You do the thinking — the offer, the angles, the copy, the budget. Claude removes the friction: it takes your finished creative variations and launches them ALL at once through Zernio's ads API, then pauses the campaign so nothing spends until you hit go. No Meta developer app, no access tokens, no raw API — your Zernio connection already covers it.

The killer use case: you've brainstormed and landed on, say, 4 creative variations. Building them one-by-one in any ads UI is slow and easy to fumble. Hand Claude the 4 creatives and ONE call (POST /v1/ads/create with creatives[]) creates 1 campaign + 1 ad set + 4 ads sharing budget and targeting — a fair A/B/C/D test — then one more call pauses it all. Test four creatives in the time it takes to build one. You review and activate when you decide.

The skill informs; the agent acts. Claude executes with curl against https://zernio.com/api/v1 (Authorization: Bearer $ZERNIO_API_KEY). Never activate a campaign without a separate, explicit human "go live" + a restated budget. Assistive, not autonomous.

What you bring (the operator decides — Claude doesn't invent these)

• The offer / link people land on, and the angles you brainstormed.
• The creatives — per variation: headline, body copy (your voice), image or video URL, CTA.
• The audience (countries/cities/age) and the budget (+ what it must never exceed). Claude can suggest (naming, structure, CTA enum fit), but you make the calls.

What Claude needs (ask once, then remember in-session)

1. ZERNIO_API_KEY — from zernio.com → Settings → API keys. Keep it in an env var or your secret manager; never print it, never commit it.
2. accountId — the Zernio ads SocialAccount. If not connected yet: GET /v1/connect/facebook/ads reuses the page's existing OAuth ("no extra OAuth needed"; alreadyConnected: true if done before).
3. adAccountId — GET /v1/ads/accounts?accountId=<accountId> (the query param is required).

The launch flow (you drive; Claude executes — approval-gated)

1. Confirm the decisions + the account

Echo back the resolved ads account + ad account so the user confirms it's the right one (wrong-account spend is the worst outcome). Lock: goal, audience, budget (+ ceiling), and the list of creatives.

2. Assemble + validate (the friction Claude removes)

Build ONE POST /v1/ads/create body from templates/campaign-plan.json:

• top-level: accountId, adAccountId, name, goal (e.g. traffic), budgetAmount + budgetType: daily, targeting (countries, ageMin/ageMax, …)
• creatives[] — one entry per variation: { name, headline, body, linkUrl, callToAction } + exactly one of imageUrl or video:{url, thumbnailUrl}
• generate an Idempotency-Key (UUID) so a retry can never double-launch Validate locally: every creative has the 4 required fields + exactly one media; CTA ∈ the enum; budget ≤ the agreed ceiling; endDate present if budgetType: lifetime.

3. Show the plan — nothing fired yet

About to launch via Zernio, then immediately pause (target: $0 until you review): ad account <adAccountId> · goal traffic · $5/day · US, 25-45 · 4 creatives (A/B/C/D) → . Launch + pause? (y/n)

4. Launch → PAUSE (two calls, back-to-back — this is the $0 pattern)

1. POST /v1/ads/create (with the Idempotency-Key header) → capture platformCampaignId + ad ids.
2. Immediately PUT /v1/ads/campaigns/{campaignId}/status {"status":"paused","platform":"facebook"} → confirm the response shows the ads updated. There is no paused-on-create in Zernio — never skip step 2. Write both responses into the plan file as the auditable record.

5. Verify + hand over

GET /v1/ads/tree (or /v1/ads/campaigns) → show the user: 1 campaign → 1 ad set → N ads, paused. They review in Ads Manager / Zernio and flip it live themselves — or give the explicit "go live", upon which Claude re-runs the status call with active + restates the budget. Never auto-activate.

Error handling (don't fail silently)

Surface the HTTP status + body verbatim; don't blind-retry. Likely: 401 bad key · 403 Ads add-on missing or wrong account access · 400 validation (creative missing a required field / both imageUrl+video / city-country overlap / bidStrategy on attach shape) · 409 idempotency key still in flight (back off) · 422 idempotency key reused with a different body.

Guardrails

• Launch → pause immediately, always. Going live is its own gated step with the budget restated.
• Echo the resolved ad account before any write.
• Always send an Idempotency-Key — a blind retry without it creates a duplicate campaign.
• Never print the API key. Secret store only; keep it out of output + logs.
• CTWA caution: POST /v1/ads/ctwa creates AND activates in one call (cannot launch paused) — only use it with an explicit budget the user has approved as live spend.
• Copy stays the operator's. Claude wires; it doesn't write the ad.

The full-funnel pairing (Zernio runs both sides)

Use goal: lead_generation (+ leadGenFormId via POST /v1/ads/lead-forms) or click-to-WhatsApp and every lead lands in Zernio in real time (GET /v1/ads/leads, lead.received webhook) — then a Sequence/Workflow follows up automatically. Note: comment-to-DM automations are organic-only (not ad dark-posts) — pair them with the organic side, don't claim them for ads.

Reference

• reference/zernio-ads-api.md — verified live contract: create shapes, creatives[], status, leads.
• templates/campaign-plan.json — the launch plan / request body template (multi-creative).