Ultralytics Branding
Apply these rules to every Ultralytics-branded deliverable. Source of truth: https://www.ultralytics.com/brand
Colors
Primary palette:
| Name | Hex | Use |
|---|---|---|
| Dark Blue | #111F68 | Primary brand color, headings, dark logo, dark backgrounds |
| Bright Blue | #042AFF | Accents, links, CTAs, highlights |
| Neon Yellow | #E1FF25 | High-energy accent, callouts on dark |
| Neon Pink | #FF64DA | Secondary accent, sparingly |
| Light Grey | #F3F3F3 | Light backgrounds, cards |
| White | #FFFFFF | Backgrounds, text on dark |
Secondary palette (supporting accents only, never dominant): Aqua Blue #00FFFF, Light Blue #ACF9FF, Neon Green #76FFD6, Grey #CCCCCC, Dark Grey #9E9E9E.
Rules:
- Default scheme: white or Light Grey background, Dark Blue text, Bright Blue accents. Dark scheme: Dark Blue background, white text, Neon Yellow or Aqua accents.
- Neon colors are accents, not fills for large areas or body text.
- Keep text and logos at a 3.5:1 contrast ratio minimum against their background.
Bounding box palette (detection or annotation visuals, one color per class, labels in Arial): Bright Blue #042AFF, Vivid Sky Blue #0BDBEB, Bleached Silk #F3F3F3, Robin Egg Blue #00DFB7, Pure Midnight #111F68, Candy Pink #FF6FDD, Sunburnt Cyclops #FF444F, Electric Lime #CCED00, Malachite #00F344, Electric Purple #BD00FF, Blue Bolt #00B4FF, Deep Magenta #DD00BA, Aqua #00FFFF, Yellow-Green #26C000, Medium Spring Green #01FFB3, Blue-Violet #7D24FF, Philippine Violet #7B0068, Electric Pink #FF1B6C, Smashed Pumpkin #FC6D2F, Spring Bud #A2FF0B.
Typography
- Official typeface: Archivo (Google Fonts, free). Fallback stack:
Archivo, Helvetica, Arial, sans-serif. In PPTX/DOCX where Archivo is unavailable, use Arial. - Headings: Archivo Bold, tight scale from 72px hero down, 116% line-height.
- Body: Archivo Regular at 24px (large), 18px (medium), 16px (regular), 14px (small).
- Never use serif or decorative fonts. Bounding box labels use Arial.
Logo
- Assets: logo pack at https://cdn.ul.run/f/4bf3c9729ff9eb1affc29e2dcab72bfc.zip, more on the brand page (Ultralytics, YOLO, YOLOv5, YOLOv8, YOLO11, YOLO26, YOLO Vision, Platform logotypes and logomarks).
- Dark Blue logo on light backgrounds, white logo on dark backgrounds.
- Keep clear space around the logo, never stretch, recolor, rotate, add effects, or redraw it.
- Co-branding: Ultralytics logo first and largest, separate partner logos with a simple dividing line, official assets only.
Naming
- First mention: "Ultralytics YOLO26", after that "YOLO26".
- YOLO is always all caps, no space before the version: YOLO26, never YOLO 26 or Yolo26.
- Lowercase "v" only in YOLOv5 and YOLOv8. Newer models drop the "v": YOLO11, YOLO26, never YOLOv26.
- Never shorten, restyle, or alter product names.
- Non-partners describe usage as "leveraged Ultralytics solutions", never "partnered with" or "collaborated with" without an actual agreement.
Tone of Voice
Knowledgeable, approachable, confident, energetic. Brand claim: "Simpler. Smarter. Further."
- Positive and straightforward, conversational except in technical content.
- Lighthearted with personality, grounded, never boastful.
- American English, inclusive language, no all caps, no excessive punctuation.
Social Media
Post structure: intro sentence ending with one emoji, then body details, then CTA with a ➡️ arrow and shortened link.
- One emoji after the intro sentence only, never mid-sentence or replacing words.
- Concise copy, clear CTA, branded hashtags: #Ultralytics, #YOLO11, #YOLO26, #VisionAI.
- No off-topic memes, no posting during breaking news.
Per-Format Defaults
- Slides (PPTX, Canva, PDF): title slides Dark Blue background with white Archivo Bold and a neon accent, content slides white with Dark Blue headings, Bright Blue for links and highlights, generous whitespace, logo small in a corner.
- Documents (DOCX, PDF): white background, Dark Blue headings, black or Dark Blue body, Bright Blue links, Archivo or Arial.
- Marketing email HTML: table-based layout, web-safe fallback stack, Dark Blue header band with white logo, Bright Blue CTA button with white text, Light Grey section dividers, 600px max width.
- Web and social visuals: pick one scheme (light or dark) per asset, one neon accent max, banner sizes 1920x960 for platform headers.
