Copywriting logo

Copywriting

Organization
frumu-ai
copywriting

Draft conversion-focused marketing copy for landing pages, homepages, pricing pages, feature pages, and campaign assets. Use when creating first drafts from positioning and audience context. Output file-first drafts under scripts/marketing/<slug>/ with explicit proof and CTA requirements.

Overview

Publisherfrumu-ai
Repositorytandem
Skill namecopywriting
Stars
121
Forks
13
Bundled files
1
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • 1 bundled files

    Scripts, templates, and references the model can read while it works. Files are read-only and never executed.

  • Open source

    Published by frumu-ai on GitHub. Read the source before you install it.

Installation

Install the Copywriting AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/frumu-ai/tandem.git /tmp/tandem
mkdir -p .claude/skills
cp -r /tmp/tandem/apps/tandem-desktop/src-tauri/resources/skill-templates/copywriting .claude/skills/copywriting
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Copywriting in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Copywriting on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Copywriting is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Copywriting

Create high-clarity drafts that are ready for structured editing.

Required Inputs

  • Campaign slug
  • Asset type (landing, pricing, feature, email, social long-form)
  • Target audience segment
  • Primary conversion action

Workflow

  1. Read scripts/marketing/_shared/product-marketing-context.md if present. If missing, initialize from references/product-marketing-context-template.md included with this skill.
  2. Confirm one primary page or asset objective.
  3. Pull supporting evidence from internal sources (metrics, testimonials, case studies).
  4. If web browsing is available and external references are needed, collect and cite them.
  5. If web browsing is unavailable, create fallback assumptions.
  6. Draft copy by section with one argument per section.
  7. Generate 2-3 headline and CTA variants.

Output Files

  • scripts/marketing/<slug>/10-copy-drafts.md
  • scripts/marketing/<slug>/11-headline-and-cta-variants.md
  • scripts/marketing/<slug>/10-proof-required.md
  • scripts/marketing/<slug>/10-sources.md
  • scripts/marketing/<slug>/NO-WEB-FALLBACK.md (only when web is unavailable)

QA Checklist

  • Clear value proposition in first screen/section.
  • Claims are specific and traceable to evidence.
  • Copy uses customer language, not internal jargon.
  • CTA is singular and action-oriented.

Failure Modes

  • Generic copy: add specificity and concrete outcomes.
  • Feature-heavy draft: convert features to benefits and use cases.
  • Unsupported claims: move to proof-needed list.

Next Skill Routing

  • Run copy-editing for multi-pass quality sweep.
  • Run social-content to repurpose into distribution posts.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Copywriting AI skill do?

Draft conversion-focused marketing copy for landing pages, homepages, pricing pages, feature pages, and campaign assets. Use when creating first drafts from positioning and audience context. Output file-first drafts under scripts/marketing/<slug>/ with explicit proof and CTA requirements.

Why use Copywriting on TypingMind?

Because you install it once and use it with any model. Copywriting is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Copywriting in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/frumu-ai/tandem/tree/main/apps/tandem-desktop/src-tauri/resources/skill-templates/copywriting. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Copywriting?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Copywriting?

As many as you like. As long as a model supports skills, you can use Copywriting with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Copywriting AI skill free?

It is published on GitHub by frumu-ai. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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