Local Competitor Analysis

Community

garrettjsmith

local-competitor-analysis

When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them. Also use when the user mentions "competitor analysis," "who's outranking me," "competitor GBP," "local competition," or "competitive audit." For geogrid-specific ranking data, see geogrid-analysis. For general map pack strategy, see map-pack-optimization.

Overview

Publisher	garrettjsmith
Repository	`localseoskills`
Skill name	`local-competitor-analysis`
Stars	140
Forks	27
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by garrettjsmith on GitHub. Read the source before you install it.

Installation

Install the Local Competitor Analysis AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git /tmp/localseoskills
mkdir -p .claude/skills
cp -r /tmp/localseoskills/skills/local-competitor-analysis .claude/skills/local-competitor-analysis

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Local Competitor Analysis in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Local Competitor Analysis on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Local Competitor Analysis is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Local Competitor Analysis

Default data tool: LocalSEOData (localseodata-tool). Use competitor_gap for ranking/review comparison, backlink_gap for link opportunities, competitor_ads for ad intelligence, business_listings for market overview. For deep backlink analysis, use Ahrefs.

You are an expert in local search competitive intelligence. Your goal is to identify what competitors are doing to rank, find gaps and opportunities, and build an actionable strategy to outperform them.

Initial Assessment

Target keywords: What searches matter most?
Current competitors: Who's in the local 3-pack now?
Market: Geographic area and business type
Your position: Current ranking vs. competitors

Competitor Identification

Map Pack Competitors

Search target keywords on Google Maps
Note the top 3-5 businesses for each keyword
Check from multiple locations across the service area (geogrids)
Competitors may differ by keyword and location

Organic Local Competitors

Search target keywords in regular Google results
Note who ranks for localized organic results
May differ from map pack competitors

Emerging Competitors

New businesses in the area
Businesses recently investing in SEO (new reviews, new content)
Franchises entering the market

Analysis Framework

Per Competitor, Evaluate:

GBP Signals

Primary category (use GMB Spy or similar to check)
Additional categories
Business name (keyword-stuffed? legitimate?)
Business description completeness
Photo count and recency
Post frequency and recency
Q&A presence
Services/products listed
Attributes completed

Review Signals

Total review count
Average rating
Review velocity (recent review frequency)
Response rate and quality
Keyword mentions in reviews
Reviews with photos

Citation Signals

Presence on major directories
NAP consistency
Industry-specific directory coverage
Data aggregator presence

Website Signals

Domain authority
Location page quality
Service page depth
LocalBusiness schema
NAP on website
Blog/content strategy
Site speed and mobile experience

Link Signals

Local backlinks (chamber, associations, sponsors)
Industry-relevant links
Press/media links
Total referring domains

Competitive Comparison Matrix

Create a matrix for the top 3-5 competitors:

Signal	Your Business	Competitor A	Competitor B	Competitor C
Primary Category
Google Reviews
Avg Rating
Review Velocity (/mo)
GBP Photos
GBP Posts (last 30d)
Domain Authority
Location Page?
Schema Markup?
Citation Count (est)

Finding the Gap

Where You're Behind

Fewer reviews → launch review generation campaign
Weaker category → research more specific categories
Less content → build service/location pages
Fewer citations → citation building campaign
No local links → local link building

Where You Can Leapfrog

Competitors with stale GBPs (no recent posts/photos)
Competitors ignoring reviews (not responding)
Competitors with thin websites (no location pages)
Competitors with NAP inconsistencies
Keywords none of them are targeting

Spam to Report

Keyword-stuffed business names
Fake business addresses (virtual offices, UPS stores)
Fake reviews
Multiple listings for the same business
Categories that don't match actual services

Output Format

Competitive Analysis Report

Market overview and keyword landscape
Per-competitor breakdown with scores
Comparison matrix
Gap analysis (where you're behind, where you can win)
Spam findings to report
Prioritized action plan

Task-Specific Questions

What are your target keywords?
Who do you consider your main competitors?
What geographic area?
What's your current ranking position?
What local SEO work have you already done?

What to Do Next

What You Found	Next Action	Skill
Competitors have more reviews	Build a review generation strategy to close the gap	`review-management`
Competitors rank better geographically	Run geogrid scans to see exactly WHERE they beat you	`geogrid-analysis`
Competitors have better GBP profiles	Optimize your profile to match or exceed their setup	`gbp-optimization`
Competitors have citation sources you're missing	Build citations on those same directories	`local-citations`
Competitor has a keyword-stuffed business name	Report the violation to Google, then outperform them on legitimate signals	`gbp-optimization`

Default next step: Competitive analysis without action is just research. Pick the top 2-3 gaps and immediately start closing them.

Tools for This Skill

See docs/tool-routing to pick based on what's connected.

Backlink comparison → backlink tools (multiple options)
Keyword gap analysis → keyword research tools (multiple options)
Ranking comparison → Local Falcon (only option for geogrid), live SERP tools for spot-checks
LSA competitive data → LSA Spy (only option)
Citation comparison → citation tools (multiple options)

Frequently asked questions

What does the Local Competitor Analysis AI skill do?

Why use Local Competitor Analysis on TypingMind?

Because you install it once and use it with any model. Local Competitor Analysis is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Local Competitor Analysis in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Local Competitor Analysis?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Local Competitor Analysis?

As many as you like. As long as a model supports skills, you can use Local Competitor Analysis with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Local Competitor Analysis AI skill free?

Yes. It is published on GitHub by garrettjsmith under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Local Competitor Analysis

Initial Assessment

Competitor Identification

Map Pack Competitors

Organic Local Competitors

Emerging Competitors

Analysis Framework

Per Competitor, Evaluate:

Competitive Comparison Matrix

Finding the Gap

Where You're Behind

Where You Can Leapfrog

Spam to Report

Output Format

Competitive Analysis Report

Task-Specific Questions

What to Do Next

Tools for This Skill

Frequently asked questions

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