Luma Event Campaign

Organization

getaero-io

luma-event-campaign

DRAFT. Use when running a Luma-centered GTM event campaign: pull/export guests, enrich and score, draft invites and social, stage email+LI sequences paused for approval, and wire registration sync. Not installed by deepline skills.

Overview

Publisher	getaero-io
Repository	`gtm-eng-skills`
Skill name	`luma-event-campaign`
Stars	72
Forks	15
Bundled files	6
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
6 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by getaero-io on GitHub. Read the source before you install it.

Installation

Install the Luma Event Campaign AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/getaero-io/gtm-eng-skills/tree/main/drafts/luma-event-campaign
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/getaero-io/gtm-eng-skills.git /tmp/gtm-eng-skills
mkdir -p .claude/skills
cp -r /tmp/gtm-eng-skills/drafts/luma-event-campaign .claude/skills/luma-event-campaign

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Luma Event Campaign in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Luma Event Campaign on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Luma Event Campaign is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Luma event campaign (DRAFT)

When to use

You have (or are creating) a Luma event and need a repeatable campaign system: guest acquisition → enrichment → messaging → staged outreach → registration hygiene. Not for one-off "write me an invite tweet."

Non-negotiables

Keep outbound campaigns paused until a human approves sends.
Pilot enrich on ≤10 rows before full waterfall.
No invented speaker bios, titles, or company facts.
Templates use placeholders ({{event_name}}, {{city}}, {{speaker_1}}).
Prefer systems language: skills, plays, webhooks, score → approve → door — not "blast the list."

Inputs

Input	Required	Notes
Luma event URL or export CSV	yes	At least name, email, status
ICP / TAL sheet (domains)	no	Boosts scoring
Brand voice notes	no	Else use `templates/voice.md`
Sequencer (Lemlist/Instantly/etc.)	no	Stage paused campaign only

Standard flow

1. Frame the system

Say out loud (or in the run log):

Source of truth for guests (Luma)
Enrich + score path
Messaging artifacts (invite email, LI DM, social)
Outreach object (paused)
Inbound sync (registration webhook — see luma-inbound-webhook-enrich)

2. Guest list hygiene

Export or API-pull guests.
Normalize emails; drop empties; flag duplicates.
Map ticket/status: pending / approved / waitlist / checked_in.
Write guests.normalized.csv.

3. Enrich + score (pilot first)

Run a 10-row pilot enrich (email validation + LinkedIn URL + title/company).
Score segments: hot / warm / low / skip using ICP + TAL + seniority.
Full run only after pilot lookback.
Write guests.scored.csv.

4. Messaging pack

Use templates in templates/:

invite-email.md — HubSpot or transactional invite
linkedin-dm.md — short DM, no hype words
social-announcement.md — X/LinkedIn announcement
speaker-bio.md — only from verified sources

Fill placeholders; human-edit before publish.

5. Stage outreach (paused)

Create/update sequencer campaign from hot+warm only.
Import with enrichment fields needed for personalization.
Leave campaign paused; paste the campaign URL in the run report.
Never auto-send from this skill.

6. Registration sync

Hand off to luma-inbound-webhook-enrich for standing registration → enrich → CRM.

7. Day-of handoff

Hand off scored list to event-ops-score-and-door and optional event-host-prep-dossiers.

Output checklist

guests.normalized.csv
guests.scored.csv (with segment)
Messaging pack under out/copy/
Paused campaign link
Credit / provider notes for enrich pilot + full run
Explicit "human approve before send" line in the report

Guardrails

Do not dunk on other tools; frame hybrid stacks honestly.
Strip unsafe emails after validation; do not import fails into sequences.
Anonymize any shared examples before committing to git.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Luma Event Campaign AI skill do?

Why use Luma Event Campaign on TypingMind?

Because you install it once and use it with any model. Luma Event Campaign is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Luma Event Campaign in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/getaero-io/gtm-eng-skills/tree/main/drafts/luma-event-campaign. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Luma Event Campaign?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Luma Event Campaign?

As many as you like. As long as a model supports skills, you can use Luma Event Campaign with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Luma Event Campaign AI skill free?

Yes. It is published on GitHub by getaero-io under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Luma event campaign (DRAFT)

When to use

Non-negotiables

Inputs

Standard flow

1. Frame the system

2. Guest list hygiene

3. Enrich + score (pilot first)

4. Messaging pack

5. Stage outreach (paused)

6. Registration sync

7. Day-of handoff

Output checklist

Guardrails

Bundled files

Frequently asked questions

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