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B2b Marketing Playbook

Community
Gingiris-1031
b2b-marketing-playbook

Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.

Overview

PublisherGingiris-1031
Repositorygingiris-skills
Skill nameb2b-marketing-playbook
Stars
88
Forks
6
Bundled files
1
LicenseMIT
Links
Skill sourceRepository
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • 1 bundled files

    Scripts, templates, and references the model can read while it works. Files are read-only and never executed.

  • Open source

    Published by Gingiris-1031 on GitHub. Read the source before you install it.

Installation

Install the B2b Marketing Playbook AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/b2b-marketing-playbook
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/Gingiris-1031/gingiris-skills.git /tmp/gingiris-skills
mkdir -p .claude/skills
cp -r /tmp/gingiris-skills/skills/b2b-marketing-playbook .claude/skills/b2b-marketing-playbook
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable B2b Marketing Playbook in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads B2b Marketing Playbook on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so B2b Marketing Playbook is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

📦 Install

bash
clawhub install b2b-marketing-playbook

What you get after installing:

  • LinkedIn content cadence + DM-to-demo conversion sequences
  • Cold email templates with personalization formulas and follow-up timing
  • ABM targeting framework with pipeline velocity and CAC benchmarks

B2B Marketing Playbook — LinkedIn + Cold Email + Webinar Pipeline

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Three proven channels woven into one repeatable pipeline for B2B SaaS.

  • LinkedIn engine: Content cadence, engagement pods, and DM-to-demo flow
  • Cold email sequences: Subject lines, personalization, and follow-up timing
  • Webinar funnel: Topic selection, promotion, and post-webinar nurture
  • ABM layer: Account-based targeting for enterprise deals
  • Metrics dashboard: Pipeline velocity, SQL rate, and CAC benchmarks

Enterprise Deal Mechanics (added 2026)

Marketing gets the meeting; these rules get the money. Distilled from a multi-agent OSS commercialization retrospective:

Cash structure

  • Stage private-deployment payments 3:4:3 (or 4:4:2): tranche one when the first features go live, two at full deployment, the final slice after 3–6 months of operations.
  • 30% due the day the contract is signed — no exceptions. Write a 0.5%-per-day late penalty into the contract text itself.
  • Retain leverage: keep 1–2 features running on infrastructure you control until the final invoice clears. Disclose this before signature and codify it in the terms.
  • Chase overdue balances at the top of the customer's org chart, not with your day-to-day contact; if your champion stalls, one or two escalations to the CEO are fair game.

Scope defense

  • Split the customer's raw wishlist (SOR) from the signed commitment (SOW carrying acceptance criteria, delivery milestones, and change clauses). The SOW is signed alongside the contract, same day.
  • Every modification flows through a change-control step: written request → both project managers price the impact on cost and schedule → signed amendment. Verbal enthusiasm on calls binds nobody — paper or it didn't happen.
  • Name the acceptance sign-off person in the contract; keep records of every meeting and decision.

Negotiation posture

  • They ask for 50 features and you could build 40: commit to 10, then "stretch" to 15 as a favor. Generosity you planned is leverage; generosity they extracted is lost margin.
  • Price unwanted work high instead of declining it — the quote does the refusing.
  • Only two requests genuinely justify on-prem: data privacy and internal permission-system integration; everything else belongs on SaaS. SaaS customization → sell a license. SSO-style integrations → open your API plus standard docs and let the customer build.

Revenue arithmetic

  • $1M ARR = nine ~$100K enterprise accounts (typical split: $30–50K standard service + $30K implementation + $20K training) or five hundred $200/yr subscriptions. Run each leg as its own closed loop.
  • Partner economics: referral resellers earn 10–20%; silver tier (>$100K/yr sold) 15%; gold (>$300K) 20%. Vet any partner with three questions — what they carried before, where their customers come from, reseller vs service partner.
  • Content ratio that closes: 80% "how we made customers successful," 20% about yourself. Decks open with the buyer's pain, then the fix.

Related Gingiris Skills

加入出海社群与购买资料包 · Community & Resources

  • 加入出海社群： 微信添加 staywildgrow，留言「加入社群」即可。

  • 购买资料包： 微信添加 staywildgrow，咨询购买 Gingiris 出海资料包，价格 599 元人民币。

  • Join the global growth community: Add staywildgrow on WeChat and send “加入社群” (join the community).

  • Get the resource pack: Add staywildgrow on WeChat to purchase the Gingiris global growth resource pack for CNY 599.

社群与资料包为可选入口，不影响本开源 Skill 的安装和使用。

The community and paid resource pack are optional; neither is required to install or use this open-source skill.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the B2b Marketing Playbook AI skill do?

Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.

Why use B2b Marketing Playbook on TypingMind?

Because you install it once and use it with any model. B2b Marketing Playbook is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install B2b Marketing Playbook in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/b2b-marketing-playbook. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use B2b Marketing Playbook?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with B2b Marketing Playbook?

As many as you like. As long as a model supports skills, you can use B2b Marketing Playbook with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the B2b Marketing Playbook AI skill free?

Yes. It is published on GitHub by Gingiris-1031 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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