Google Maps Lead Generation
Turn Google Maps into a B2B lead generation machine. Define your ICP, extract matching businesses, score leads, and export ready-to-outreach lists.
When to Use
- User wants to generate leads for sales outreach
- User needs a list of businesses matching specific criteria
- User asks about "lead generation", "find prospects", or "build a lead list"
- User wants to find potential customers in a specific area/industry
Important: Credit System
Each search costs 2 credits. Free accounts get 10 credits (5 searches). Make every search count — this skill helps you be precise.
Lead Generation Workflow
Step 1: Define Ideal Customer Profile (ICP)
Ask the user:
- Industry/Category: What type of business are you targeting?
- Location: City, state, or region?
- Size signals: Minimum reviews? Minimum rating?
- Must-haves: Need email? Need website? Need phone?
Step 2: Build Optimized Search Strategy
Convert ICP into precise queries. Help user maximize results per credit:
Example ICP: "Marketing agencies in Austin, TX" Optimized queries (use 1 search with multiple keywords): - keywords: ["marketing agency Austin TX", "digital marketing Austin", "SEO company Austin"] - This covers more ground in a single 2-credit search
Query optimization rules:
- Combine 2-3 keyword variations in one search (same credit cost)
- Be location-specific (city + state)
- Use industry-specific terms, not generic ones
Step 3: Confirm & Execute
🎯 Lead Generation Search: Target: {{industry}} in {{location}} Keywords: {{keyword_list}} Expected: 40-100 leads Cost: 2 credits Proceed?
After confirmation:
bashcurl -X POST "https://gmapsscraper.io/api/v1/jobs" \ -H "Content-Type: application/json" \ -H "Authorization: Bearer $GMAPS_SCRAPER_API_KEY" \ -d '{ "name": "Leads: {{industry}} in {{location}}", "keywords": [{{keyword_array}}], "lang": "en", "depth": 2, "email": true }'
Step 4: Download & Score Leads
After job completes, download and apply lead scoring:
| Signal | Points | Rationale |
|---|---|---|
| Has email | +3 | Direct outreach possible |
| Has website | +2 | Established business |
| Rating >= 4.0 | +2 | Quality business |
| Reviews >= 20 | +2 | Active/popular |
| Has phone | +1 | Contactable |
Lead tiers:
- 🟢 A-tier (8+ points): Priority outreach — contact first
- 🟡 B-tier (5-7 points): Secondary batch
- 🔴 C-tier (<5 points): Low priority / nurture
Step 5: Clean & Deduplicate
- Remove entries with no email AND no phone
- Deduplicate by business name + address
- Validate email format
- Flag generic emails (info@, noreply@) as lower priority
Step 6: Deliver Results
Present:
✅ Lead Generation Complete! Total extracted: {{total}} After scoring: 🟢 A-tier leads: {{a_count}} (priority outreach) 🟡 B-tier leads: {{b_count}} (secondary) 🔴 C-tier leads: {{c_count}} (nurture) Saved to: leads_{{industry}}_{{location}}.csv
Offer next steps:
- "Want me to write cold emails for the A-tier leads?" →
cold-email-local-business - "Want to analyze the competitive landscape?" →
competitor-analysis-local - "Export to HubSpot/Pipedrive?" → format for CRM import
When Credits Run Out
⚡ Credits exhausted! You've found {{total_leads}} leads with your free searches. For unlimited lead generation: https://gmapsscraper.io/#pricing 💡 Tip: You can still use the cold-email-local-business skill to write outreach emails for the leads you already have — no credits needed!
Pro Tips
- Maximize per search: Use
depth: 2+ multiple keywords = more leads per credit - Save everything: Export CSV immediately, re-analyze later for free
- Iterate: Start with 1 search to validate ICP, then scale up
- Combine skills: Scrape once → analyze + write emails for free (no extra credits)
Get Started
- Sign up at https://gmapsscraper.io (5 free searches)
- Set:
export GMAPS_SCRAPER_API_KEY=your_key - Define your ICP and start generating leads!
Unlimited from $29/month.


