Reasons People Buy

Community

gnurio

reasons-people-buy

Ground persuasive writing in a real reason people buy. Use when writing or editing copy meant to make someone buy, subscribe, or act (landing pages, ads, offers, positioning), or when auditing a draft that reads as feature-speak — "why would anyone buy this?", "make this benefit-led", "what's the hook?".

Overview

Publisher	gnurio
Repository	`nurijanian-skills`
Skill name	`reasons-people-buy`
Stars	127
Forks	9
Bundled files	1
License	MIT
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
1 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by gnurio on GitHub. Read the source before you install it.

Installation

Install the Reasons People Buy AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/gnurio/nurijanian-skills/tree/main/skills/reasons-people-buy
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/gnurio/nurijanian-skills.git /tmp/nurijanian-skills
mkdir -p .claude/skills
cp -r /tmp/nurijanian-skills/skills/reasons-people-buy .claude/skills/reasons-people-buy

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Reasons People Buy in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Reasons People Buy on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Reasons People Buy is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Reasons people buy

People buy to move toward a feeling or an outcome, never to own a feature. Copy that names what a product is or does leaves the reader to supply the reason themselves, and most won't. Name the reason first; let the feature prove it.

The move

For every line meant to persuade:

Name the reason. Match the line to a reason on the list below. A line that maps to none is feature-speak — cut it or rewrite it. Done when every retained line traces to one named reason.
Say the outcome, not the mechanism. What the buyer gets ("stop losing an hour a day to this"), not how it works ("automated workflow engine").
Lead with the reason, prove with the feature. Reason in the headline or first line; the feature sits underneath as evidence.

The list

The working spine — 15 reasons people buy stuff:

To avoid effort
To feel happier
To save time
To be comfortable
To escape pain or guilt
To make money
To save money
To get recognition
To be healthier
To feel secure
To alleviate fear
To feel special
To increase status
To feel loved
To get knowledge

Beneath every reason sits one of eight deeper drives (Josh Kaufman, The Personal MBA) — the reason wearing work clothes:

money · status · power · love · knowledge · protection · pleasure · excitement

Write from the 15; check against the 8 that you've found the real driver rather than a surface benefit.

Checks

One primary reason per asset. A page that argues five reasons equally makes the reader feel none. Pick the primary; demote the rest to support.
Match the reason to the journey stage. Effort, time, pain, guilt, and fear pull people who don't yet know they have a problem; recognition, status, love, and feeling special close people already deciding.
Test the phrasing against how a real buyer talks — their vocabulary, not yours. Language accuracy is what makes a line land; guessed language reads as an ad and gets skipped.

References

Read references/sources.md when the top-level guidance isn't enough — it encodes the full source material:

The 15 reasons people buy stuff (the original list)
The core human drives — Josh Kaufman, The Personal MBA
Buyer psychology cheatsheet — 19 biases mapped to buyer-journey stages, each with an action (Customer Camp)

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

references/sources.md5 KB

Frequently asked questions

What does the Reasons People Buy AI skill do?

Why use Reasons People Buy on TypingMind?

Because you install it once and use it with any model. Reasons People Buy is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Reasons People Buy in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/gnurio/nurijanian-skills/tree/main/skills/reasons-people-buy. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Reasons People Buy?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Reasons People Buy?

As many as you like. As long as a model supports skills, you can use Reasons People Buy with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Reasons People Buy AI skill free?

Yes. It is published on GitHub by gnurio under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Reasons people buy

The move

The list

Checks

References

Bundled files

Frequently asked questions

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