Expert Secrets

Community

guia-matthieu

expert-secrets

Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and structure a Perfect Webinar that converts. Use when: positioning as an expert to monetize knowledge, creating an online course or coaching program, designing a webinar sales presentation, building a tribe with an identity and cause, crafting an Epiphany Bridge origin story, or packaging expertise into a value ladder.

Overview

Publisher	guia-matthieu
Repository	`clawfu-skills`
Skill name	`expert-secrets`
Stars	150
Forks	27
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by guia-matthieu on GitHub. Read the source before you install it.

Installation

Install the Expert Secrets AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills.git /tmp/clawfu-skills
mkdir -p .claude/skills
cp -r /tmp/clawfu-skills/skills/content/expert-secrets .claude/skills/expert-secrets

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Expert Secrets in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Expert Secrets on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Expert Secrets is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Expert Secrets

Apply Russell Brunson's framework to build a mass movement around expertise — charismatic leader positioning, new-opportunity offers, belief-breaking stories, and the Perfect Webinar structure.

When to Use This Skill

Positioning as an expert to monetize knowledge online
Creating an online course or coaching program from expertise
Designing a webinar that converts attendees into buyers
Building a tribe with identity, cause, and rallying cry
Crafting origin stories using the Epiphany Bridge formula
Packaging offers with the Stack Slide technique

Methodology Foundation

Aspect	Details
Source	Russell Brunson — Expert Secrets (2017)
Core Principle	Every mass movement has three elements: a charismatic leader, a new opportunity (not improvement), and a future-based cause
Key Insight	People don't want to fix what's broken — they want a new vehicle for achieving their desires

What Claude Does vs What You Decide

Claude Does	You Decide
Structures the Expert Secrets framework for your niche	Your personal story and authentic voice
Identifies your attractive character type	Which expertise to monetize
Drafts Epiphany Bridge stories and belief-breakers	Final creative direction and tone
Designs Stack Slide offer structure with value assignments	Pricing and guarantee terms
Creates Perfect Webinar outline with three secrets	Which audience to target

Instructions

Part 1: Create Your Mass Movement

Three required elements:

1. Charismatic Leader — Choose your type:

The Leader — Lead by example, demonstrate success (best when you've achieved results)
The Adventurer — Take followers on a journey (best when discovering alongside audience)
The Reporter — Bridge between experts and audience (best when newer but passionate)

2. New Opportunity — Design a vehicle switch, not an improvement offer:

Identify the result your audience wants
Identify their current vehicle (what they're doing now)
Create your opportunity switch (new vehicle with a proprietary name)
Key: "It's not about eating less, it's about eating right for YOUR metabolism"

3. Future-Based Cause — Unite the tribe:

Create a rallying cry/slogan
Name your tribe (e.g., "Funnel Hackers")
Write an "I am ___" identity statement
Design milestone awards for progress

Part 2: Break False Beliefs

Find the Big Domino — the ONE belief that makes buying inevitable:

"If I can make people believe that [new opportunity] is the key to [desired result] and is only available through [my framework], then all other objections become irrelevant."

Then break three false belief patterns using Epiphany Bridge stories:

Belief Type	What It Is	Story Structure
Vehicle	"This approach doesn't work"	Backstory → Wall → Epiphany → Transformation
Internal	"I can't do this"	Same structure, focused on self-doubt
External	"My circumstances prevent this"	Same structure, focused on obstacles

Part 3: Structure the Perfect Webinar

Section	Duration	Content
Intro	5-10 min	Hook with promise, establish credibility, preview offer
Secret #1	15-20 min	The One Thing — breaks Vehicle belief
Secret #2	15-20 min	The Hidden Benefit — breaks Internal belief
Secret #3	15-20 min	The New Opportunity — breaks External belief
Stack & Close	20-30 min	Present Stack Slide, trial closes, urgency, CTA

Trial closes throughout: "Can you see why this is important?" → "Can you see how this could work for you?" → Pattern of "yes" makes final purchase natural.

Part 4: Build the Stack Slide

Define core offer
Add bonuses addressing each false belief
Add fast-action bonus
Assign value to each element (total should be 10x the price)
Reveal actual price after building full value

Part 5: Design the Value Ladder

Package expertise at multiple price points:

Level	Format	Fulfillment
Free	Content, lead magnet	DIY
$7-27	Book	DIY
$97-997	Online course	DIY
$997-2,997	Group coaching	Do it with you
$10K+	Mastermind / 1-on-1	Done for you

Validation checkpoint: Before building higher-tier offers, verify you have testimonials and case studies from lower tiers.

Examples

Example: Fitness Coach

Leader type: Adventurer ("I was 50 lbs overweight, tried everything, until I discovered...")
New opportunity: "The Metabolic Reset Method" (not "fix your diet")
Tribe: "Reset Warriors"
Big Domino: Hormone optimization → lasting weight loss → only through Metabolic Reset
Stack: 12-Week Program ($1,997 value) + Hormone Guide ($297) + Meal Templates ($197) + Community ($497) + Kickoff Call ($297) = $3,285 value → Price: $497

See TEMPLATES.md for fill-in-the-blank templates (Epiphany Bridge script, Perfect Webinar planner, Stack Slide builder, Big Domino statement).

Skill Boundaries

What This Skill Does Well

Structuring expert positioning using Brunson's proven framework
Designing new-opportunity offers that avoid the "improvement" trap
Creating belief-breaking story sequences for webinars and launches
Building Stack Slide offers with compelling value architecture

What This Skill Cannot Do

Validate market demand (use mom-test or customer-discovery first)
Write final sales copy (use copywriting-schwartz or landing-page-copy)
Handle technical webinar setup or platform selection
Guarantee conversion rates — framework quality depends on input quality

References

Brunson, Russell. Expert Secrets (2017) — primary framework
Marketing Secrets Podcast — ongoing methodology updates
The Secrets Trilogy: DotCom Secrets, Expert Secrets, Traffic Secrets

Related Skills

dotcom-secrets — Building sales funnels (companion framework)
storytelling-storybrand — Narrative structure
grand-slam-offers — Hormozi's offer creation (complementary)
copywriting-schwartz — Awareness-level copywriting
launch-formula — Product launch sequences

Frequently asked questions

What does the Expert Secrets AI skill do?

Why use Expert Secrets on TypingMind?

Because you install it once and use it with any model. Expert Secrets is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Expert Secrets in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/content/expert-secrets. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Expert Secrets?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Expert Secrets?

As many as you like. As long as a model supports skills, you can use Expert Secrets with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Expert Secrets AI skill free?

Yes. It is published on GitHub by guia-matthieu under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Expert Secrets

When to Use This Skill

Methodology Foundation

What Claude Does vs What You Decide

Instructions

Part 1: Create Your Mass Movement

Part 2: Break False Beliefs

Part 3: Structure the Perfect Webinar

Part 4: Build the Stack Slide

Part 5: Design the Value Ladder

Examples

Example: Fitness Coach

Skill Boundaries

What This Skill Does Well

What This Skill Cannot Do

References

Related Skills

Frequently asked questions

Related AI Skills

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