Post-Ship Growth Intelligence
Most indie builders ship and forget. The ones who win ship and measure. This skill makes growth visible, trackable, and actionable — like having a growth-stage CTO and a marketing analyst looking at your dashboards every week.
Process
Phase 1: Collect Metrics
bashnode ${CLAUDE_PLUGIN_ROOT}/tools/growth-tracker.mjs <project-directory> --url=<production-url> --save
Parse the JSON output for current snapshot and historical trends.
Phase 2: Growth Dashboard
Present a clear growth report:
Uptime & Performance:
- Current status (up/down/degraded)
- Response time trend (faster? slower?)
- Compare to previous snapshot
- Context: response time under 500ms is good, under 200ms is excellent, over 1s is a problem
Development Velocity:
- Commits this week vs last week
- Deploy frequency (30-day trend)
- Active development days
- Lines added vs removed (net growth)
- Context: healthy velocity for a solo founder is 3-5 deploys/week. Less than 1 deploy/week means either the project is stable or stalling — check which.
SEO + AI visibility Trajectory:
- Current SEO + AI visibility scores
- Change since last check
- Trend direction (improving/declining/stable)
- Context: SEO score above 80 is solid, GEO above 70 means AI search engines can find and cite you, below 50 means you're invisible to AI search
Dependency Health:
- Outdated packages count
- Security vulnerabilities
- Action needed?
Code Health:
- Quality score trend
- Improving or declining?
Phase 3: Growth Insights
Based on the data, provide strategic insights — not just metrics, but what they mean:
1. What's going well — metrics that are improving 2. What needs attention — metrics that are declining or stagnant 3. Benchmarks — how these metrics compare to typical indie SaaS projects:
| Metric | Below Average | Average | Good | Excellent |
|---|---|---|---|---|
| Response time | >1s | 500ms-1s | 200-500ms | <200ms |
| Deploy frequency | <1/week | 1-2/week | 3-5/week | Daily |
| SEO score | <50 | 50-70 | 70-85 | 85+ |
| GEO score | <40 | 40-60 | 60-80 | 80+ |
| Vulnerabilities | >5 high | 1-5 high | 0 high | 0 total |
4. The "One Thing" recommendation — if you could only do one thing this week to improve growth, what is it? Prioritize ruthlessly. Solo founders don't have time for 15 action items.
Phase 4: SEO Deep Dive (if GSC credentials available)
bashnode ${CLAUDE_PLUGIN_ROOT}/tools/gsc-client.mjs query <site-url> 28
Show:
- Top keywords you rank for
- Ranking changes (up/down movers)
- New keywords discovered
- Click-through rates
- Strategic analysis: Which keywords are worth doubling down on? Which are vanity metrics?
Content gap identification:
- Keywords you rank 5-20 for (striking distance — could reach page 1 with targeted content)
- Keywords competitors rank for that you don't (use with
/competedata) - Long-tail keywords with low competition but high intent
Phase 5: Bing Indexing Status (if Bing key available)
bashnode ${CLAUDE_PLUGIN_ROOT}/tools/bing-webmaster.mjs url-info <site-url> <page-url>
Show indexing status across Bing (which also powers ChatGPT Search and DuckDuckGo).
Why this matters for AI search: If Bing hasn't indexed your pages, ChatGPT Search can't find you. Submit your sitemap to Bing and verify key pages are indexed.
Phase 6: Growth Strategy by Stage
Tailor recommendations to where the product is:
Pre-launch (0 users):
- Focus: landing page SEO, GEO readiness, community building
- Key metric: email signups, waitlist size
- Action: build in public, share progress, collect early feedback
Post-launch (1-100 users):
- Focus: activation rate, first-week retention, user feedback loops
- Key metric: signup → activation conversion rate
- Action: talk to every user, fix the top 3 onboarding friction points
Growth (100-1000 users):
- Focus: organic acquisition, content marketing, SEO compounding
- Key metric: organic traffic growth rate, MRR
- Action: publish 2-4 SEO-optimized articles/month, build referral loops
Scale (1000+ users):
- Focus: retention, expansion revenue, operational efficiency
- Key metric: net revenue retention, churn rate, LTV/CAC
- Action: automate onboarding, build self-serve, reduce support load
Phase 7: Action Items
Generate a prioritized list:
- Quick wins — things you can do today (15 min or less)
- This week — improvements that take a few hours
- This month — strategic investments for long-term growth
Phase 8: Weekly Digest Format
If the user wants a recurring check, format as a weekly digest:
Weekly Growth Report — [Project Name] Week of [date] Uptime: 99.9% | Avg Response: 230ms (-15ms) SEO: 85 (+3) | GEO: 72 (+2) | AEO: 68 (+5) Commits: 15 | Deploys: 3 | Active Days: 5 Vulnerabilities: 0 critical, 1 high Top Action: Update 3 outdated dependencies Trend: Improving (3 consecutive weeks of SEO gains)
Key Principles
- What gets measured gets improved. Run this weekly. Growth is invisible without data.
- One thing at a time. Solo founders can't do 15 things. Recommend the highest-impact single action.
- Compounding beats spikes. A 2% weekly improvement in SEO score compounds to 180% over a year. Consistency wins.
- GEO is the new SEO. In 2026, AI search visibility is as important as Google ranking. Track both.
