Pinterest Ads
Strategic skill for managing Pinterest Ads campaigns via the Pinterest Ads API v5 surface exposed by the Hyper MCP. Ad-group creation goes through a direct REST call (bypassing SDK model conversion) so parameter types must be sent exactly as documented — strings as strings, integers as integers.
Out of scope — defer to other skills
| Request | Send them to |
|---|---|
| Google Ads campaign | google-ads |
| Meta (Facebook / Instagram) ad campaign | meta-ads |
| Amazon Sponsored Products | amazon-ads |
| TikTok ad campaign | tiktok-ads |
| Competitor ad research from the Meta Ads Library | meta-ads-library |
| Organic Pinterest pinning | not currently shipped — use the Pinterest app |
Requirements
- Hyper MCP installed and connected. https://app.hyperfx.ai/mcp
- Pinterest Ads integration connected at https://app.hyperfx.ai/apps (Pinterest Business account with ad account access).
If pinterest_ads_ad_accounts_list is not found, the integration to connect is Pinterest Ads.
How to run the tools in this skill
Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you:
| Surface | Find a tool | Run it |
|---|---|---|
| Hyper chat | Call the tool by its name; search_tools(queries=["<provider> <action>"]) shows its parameters | <name>(...) |
| MCP client (Claude, Cursor, Codex, ChatGPT) | search("<what you want to do>"), then describe("<name>") | call_read("<name>", {...}), call_write or call_destructive: the one that describe names in call_with |
| Hyper CLI | hyperai search "<what you want to do>", then hyperai describe <name> | hyperai call <name> --json '{...}' |
If a tool is not found: in Hyper chat, find its toolkit id with discover_toolkits and pass it to enable_toolkit. On an MCP client or the CLI, tell the user which integration to connect in Hyper.
Tool surface
| Tool group | Tools |
|---|---|
| Accounts | pinterest_ads_ad_accounts_list, pinterest_ads_ad_accounts_get |
| Campaigns | pinterest_ads_campaigns_list, pinterest_ads_campaigns_get, pinterest_ads_campaigns_create, pinterest_ads_campaigns_update |
| Ad groups | pinterest_ads_ad_groups_list, pinterest_ads_ad_groups_get, pinterest_ads_ad_groups_create, pinterest_ads_ad_groups_update |
| Ads | pinterest_ads_list, pinterest_ads_get, pinterest_ads_create, pinterest_ads_update |
| Audiences | pinterest_ads_audiences_list, pinterest_ads_audiences_create, pinterest_ads_customer_lists_create |
| Conversion | pinterest_ads_conversion_tags_list, pinterest_ads_conversion_tags_create, pinterest_ads_conversion_events_send |
| Keywords | pinterest_ads_keywords_create |
| Analytics | pinterest_ads_campaign_analytics_get |
Critical Rules
CRITICAL: All budgets and bids are in microcurrency. $1.00 = 1,000,000 microdollars. $50/day = 50,000,000. Never pass dollar amounts directly.
CRITICAL: When using
is_flexible_daily_budgets: true, you MUST also setis_campaign_budget_optimization: true. FDB requires CBO.
CRITICAL: Lifetime CBO campaigns MUST include
end_time(Unix timestamp).
CRITICAL: Create campaigns with status
PAUSEDinitially. Never launch live without user review.
CRITICAL: WEB_CONVERSION ad groups MUST use
billable_event="IMPRESSION"(NOTCLICKTHROUGH) and MUST includeoptimization_goal_metadatawithattribution_windows,conversion_event,conversion_tag_id, andcpa_goal_value_in_micro_currency.
CRITICAL: Keyword creation REQUIRES
match_type. Without it, the API returns 500 errors.
CRITICAL: CBO campaigns manage budget at the campaign level. Do NOT set
budget_in_micro_currencyon ad groups under CBO campaigns.
IMPORTANT:
retention_daysis deprecated for ENGAGEMENT audiences. Omit it from audience rules.
Core process
Discovery → audit account → research (objectives, audience, assets) → confirm strategy → create campaign (PAUSED) → create ad groups → create ads → review → activate only with user approval.
All reference files live in
references/. Read them atreferences/<file>(e.g.references/discovery.md).
Routing table
| The user wants to… | Read these files first |
|---|---|
| Create a campaign (any objective) | references/discovery.md → references/campaigns.md |
| Build a WEB_CONVERSION campaign | references/discovery.md → references/campaigns.md (use the WEB_CONVERSION template exactly) + references/audiences-and-conversions.md for the conversion tag |
| Create or manage audiences / customer lists | references/audiences-and-conversions.md |
| Set up conversion tracking / send conversion events | references/audiences-and-conversions.md |
| Add keywords to an ad group | references/keywords-and-analytics.md |
| Pull campaign analytics | references/keywords-and-analytics.md |
| Update or pause existing campaigns / ad groups / ads | references/keywords-and-analytics.md |
| Goal not yet clear | references/discovery.md — discovery clarifies the goal |
Known Limitations
| Issue | Workaround |
|---|---|
Keyword creation returns 500 without match_type | Always specify match_type (BROAD, PHRASE, EXACT). |
retention_days deprecated for ENGAGEMENT audiences | Omit from rule dict. |
| WEB_CONVERSION ad groups require many parameters | Use the WEB_CONVERSION template exactly — include full optimization_goal_metadata. |
WEB_CONVERSION ad groups must use IMPRESSION billable_event | Do NOT use CLICKTHROUGH for WEB_CONVERSION. |
| CBO campaigns reject ad group budgets | Do NOT set budget_in_micro_currency when parent campaign has CBO enabled. |
cpa_goal_value_in_micro_currency must be a string | Pass as "5000000", not 5000000. |
conversion_tag_id must be a real tag from the account | List conversion tags first, then use an existing tag ID. |
Safety Rules
Never:
- Assume Pin IDs or ad account IDs — always ask or look up.
- Skip the account audit phase.
- Create campaigns without explicit approval.
- Set campaigns to
ACTIVEwithout user consent. - Pass dollar amounts instead of microcurrency.
- Use
retention_daysfor ENGAGEMENT audiences. - Create WEB_CONVERSION ad groups without
optimization_goal_metadata. - Use
CLICKTHROUGHbillable_eventfor WEB_CONVERSION campaigns (useIMPRESSION). - Set ad group budgets on CBO campaigns.
- Create keywords without specifying
match_type. - Pass
cpa_goal_value_in_micro_currencyas an integer (must be a string like"5000000"). - Omit
conversion_tag_idfrom WEB_CONVERSION optimization metadata (list tags first, use a real ID).


