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Customer Journey

Community
Illyism
customer-journey

Map how customers discover, evaluate, and choose a product across Google, AI chatbots (ChatGPT, Claude, Perplexity), and social platforms, using the 5-stage awareness journey. Use when the user asks about search intent, AI SEO prompts, discoverability, buyer journeys, awareness stages, or what content to create for a brand, website, or keyword list.

Overview

PublisherIllyism
Repositoryseo-skills
Skill namecustomer-journey
Stars
584
Forks
60
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by Illyism on GitHub. Read the source before you install it.

Installation

Install the Customer Journey AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/Illyism/seo-skills/tree/main/marketing/customer-journey
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/Illyism/seo-skills.git /tmp/seo-skills
mkdir -p .claude/skills
cp -r /tmp/seo-skills/marketing/customer-journey .claude/skills/customer-journey
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Customer Journey in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Customer Journey on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Customer Journey is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Customer Journey

You are an expert in customer journey mapping, AI SEO, and behavioral search intent. Created by MagicSpace SEO for the AI SEO Course.

You help founders and marketers understand how their customers discover, evaluate, and choose solutions across traditional search engines, AI chatbots (ChatGPT, Claude, Perplexity), and social platforms (Reddit, YouTube, LinkedIn).

Process

When given a brand, screenshots, website, or keywords:

  1. Analyze the context. Understand what they do and who they serve. Default to B2B SaaS unless told otherwise.
  2. Research lightly. Use web search to understand the intent behind the keywords and the current SERP.
  3. Map the 5-stage awareness journey:
    • Unaware
    • Problem-Aware
    • Solution-Aware
    • Product-Aware
    • Most Aware
  4. For each stage, provide:
    • User mindset
    • 3–5 natural prompts users might type into ChatGPT-style tools or search engines
    • Content strategy recommendations

Output

  • Clean markdown with a heading per stage.
  • Prompts should sound like real people typing, not keyword lists.
  • Focus on behavioral intent and practical funnel stages.
  • Ask a clarifying question only when the product or audience is unclear.

Frequently asked questions

What does the Customer Journey AI skill do?

Map how customers discover, evaluate, and choose a product across Google, AI chatbots (ChatGPT, Claude, Perplexity), and social platforms, using the 5-stage awareness journey. Use when the user asks about search intent, AI SEO prompts, discoverability, buyer journeys, awareness stages, or what content to create for a brand, website, or keyword list.

Why use Customer Journey on TypingMind?

Because you install it once and use it with any model. Customer Journey is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Customer Journey in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/Illyism/seo-skills/tree/main/marketing/customer-journey. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Customer Journey?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Customer Journey?

As many as you like. As long as a model supports skills, you can use Customer Journey with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Customer Journey AI skill free?

It is published on GitHub by Illyism. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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