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Crisis Response

Community
indranilbanerjee
crisis-response

Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline. "draft a holding statement fast"

Overview

Publisherindranilbanerjee
Repositorydigital-marketing-pro
Skill namecrisis-response
Stars
866
Forks
138
Bundled files
Instructions only
LicenseMIT
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by indranilbanerjee on GitHub. Read the source before you install it.

Installation

Install the Crisis Response AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/crisis-response
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git /tmp/digital-marketing-pro
mkdir -p .claude/skills
cp -r /tmp/digital-marketing-pro/skills/crisis-response .claude/skills/crisis-response
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Crisis Response in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Crisis Response on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Crisis Response is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

/digital-marketing-pro:crisis-response

Purpose

Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.

Input Required

The user must provide (or will be prompted for):

  • What happened: Description of the crisis or incident
  • When it started: Timeline of events so far
  • Current exposure: How widely known is it (internal only, social media, press coverage)
  • Stakeholders affected: Customers, employees, investors, partners, public
  • Actions taken so far: Any statements, fixes, or responses already issued
  • Spokesperson: Who will speak for the brand

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
  3. Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
  4. Identify all stakeholder groups and prioritize communication order
  5. Draft holding statement for immediate release (within first hour)
  6. Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
  7. Build communication timeline: first hour, first 24 hours, first week, ongoing
  8. Define channel strategy: which messages go where (social, email, press, internal comms)
  9. Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
  10. Set monitoring cadence and escalation triggers

Output

A structured crisis response plan containing:

  • Severity classification with rationale
  • Situation assessment and narrative analysis
  • Holding statement (ready to publish)
  • Stakeholder-specific messaging (customers, media, employees, partners)
  • Communication timeline with milestones and decision points
  • Channel deployment plan
  • Social media response guidelines (what to reply, what to ignore, when to escalate)
  • Recovery and trust-rebuilding roadmap
  • Monitoring plan with escalation triggers

Agents Used

  • brand-guardian — Brand protection, messaging consistency, stakeholder communication, compliance
  • pr-outreach — Media relations, press statement, journalist engagement strategy

Frequently asked questions

What does the Crisis Response AI skill do?

Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline. "draft a holding statement fast"

Why use Crisis Response on TypingMind?

Because you install it once and use it with any model. Crisis Response is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Crisis Response in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/crisis-response. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Crisis Response?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Crisis Response?

As many as you like. As long as a model supports skills, you can use Crisis Response with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Crisis Response AI skill free?

Yes. It is published on GitHub by indranilbanerjee under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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