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Influencer Brief

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indranilbanerjee
influencer-brief

Write an influencer campaign brief: creator criteria, pay, approvals, disclosure. "write a brief for our influencer campaign"

Overview

Publisherindranilbanerjee
Repositorydigital-marketing-pro
Skill nameinfluencer-brief
Stars
866
Forks
138
Bundled files
Instructions only
LicenseMIT
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by indranilbanerjee on GitHub. Read the source before you install it.

Installation

Install the Influencer Brief AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/influencer-brief
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git /tmp/digital-marketing-pro
mkdir -p .claude/skills
cp -r /tmp/digital-marketing-pro/skills/influencer-brief .claude/skills/influencer-brief
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Influencer Brief in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Influencer Brief on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Influencer Brief is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

/digital-marketing-pro:influencer-brief

Purpose

Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement.

Input Required

The user must provide (or will be prompted for):

  • Campaign objective: Awareness, engagement, conversions, content generation, or event promotion
  • Product/service: What the influencer will promote
  • Target audience: Who the campaign should reach
  • Platform(s): Instagram, TikTok, YouTube, X, LinkedIn, podcasts
  • Budget: Total influencer budget or per-creator range
  • Creator tier: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
  • Timeline: Campaign dates and content delivery deadlines
  • Content type: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
  3. Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
  4. Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
  5. Create content approval workflow: draft review, revision rounds, posting timeline
  6. Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
  7. Define usage rights: organic only, paid amplification, repurposing, duration
  8. Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV

Output

A structured influencer campaign brief containing:

  • Campaign overview with objectives and success metrics
  • Creator discovery criteria and ideal profile description
  • Creator brief document (shareable with influencers)
  • Key messaging framework with creative guardrails (including any AI-tool restrictions — see below)
  • Compensation structure and negotiation guidelines
  • Content approval and revision process
  • FTC/ASA compliance checklist with required disclosures
  • Usage rights and licensing terms
  • Measurement dashboard with KPIs and reporting cadence

AI-tool clauses for creator briefs (May 2026)

Creators increasingly use AI image/video tools (Nano Banana Pro, Gemini Omni, Veo 3.1, Kling v3.0 Pro, Runway Gen-4, Midjourney; note: OpenAI's consumer Sora app was discontinued 26 Apr 2026 and the Sora API (and OpenAI's whole Videos API) shut down 24 Sep 2026 with no replacement — do not specify Sora in new briefs) inside sponsored content. The brief must spell out three things to keep the brand safe:

  1. Permitted AI use: Allowed for B-roll, mood, and stylised visuals. Not permitted for synthetic depictions of real people (including the creator themselves in altered form), synthetic product imagery that misrepresents the brand's actual product, or AI-generated voiceover impersonating a real person without explicit release.
  2. Required disclosures: Any AI-generated visual or audio in the sponsored content must (a) be flagged in the creator's platform-native AI disclosure (TikTok AI label, Meta AI Content label, YouTube "altered or synthetic content" toggle) AND (b) carry C2PA Content Credentials if the creator ships the file to the brand for paid amplification — provide /digital-marketing-pro:c2pa-metadata workflow link in the brief.
  3. EU deepfake clause (mandatory for EU-distributed campaigns): Synthetic-human content (face swaps, AI voices resembling real people, AI-cloned likeness) must carry a visible deepfake disclosure perceivable at normal viewing distance. See skills/context-engine/compliance-rules.md §1.1b.i (Article 50 implementing guidelines — FINAL 2026; Article 50 applies 2 Aug 2026). Creators who refuse this clause should not be cleared for EU placements.

Agents Used

  • influencer-manager — Creator strategy, brief development, compliance, measurement, campaign architecture

Frequently asked questions

What does the Influencer Brief AI skill do?

Write an influencer campaign brief: creator criteria, pay, approvals, disclosure. "write a brief for our influencer campaign"

Why use Influencer Brief on TypingMind?

Because you install it once and use it with any model. Influencer Brief is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Influencer Brief in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/influencer-brief. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Influencer Brief?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Influencer Brief?

As many as you like. As long as a model supports skills, you can use Influencer Brief with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Influencer Brief AI skill free?

Yes. It is published on GitHub by indranilbanerjee under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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