Landing Page Design logo

Landing Page Design

Organization
inference-sh
landing-page-design

Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices

Overview

Publisherinference-sh
Repositoryskills
Skill namelanding-page-design
Stars
790
Forks
106
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by inference-sh on GitHub. Read the source before you install it.

Installation

Install the Landing Page Design AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/inference-sh/skills/tree/main/guides/design/landing-page-design
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/inference-sh/skills.git /tmp/skills
mkdir -p .claude/skills
cp -r /tmp/skills/guides/design/landing-page-design .claude/skills/landing-page-design
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Landing Page Design in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Landing Page Design on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Landing Page Design is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Install the belt CLI skill: npx skills add belt-sh/cli

Landing Page Design

Design high-converting landing pages with AI-generated visuals via inference.sh CLI.

Quick Start

Requires inference.sh CLI (belt). Install instructions

bash
belt login

# Generate a hero image
belt app run falai/flux-dev-lora --input '{
  "prompt": "professional person smiling while using a laptop showing a clean dashboard interface, bright modern office, natural lighting, warm and productive atmosphere, lifestyle marketing photography",
  "width": 1248,
  "height": 832
}'

# Research competitor landing pages
belt app run tavily/search-assistant --input '{
  "query": "best SaaS landing page examples 2024 conversion rate"
}'

Above-the-Fold Formula

Everything visible before scrolling must communicate value in 5 seconds.

┌─────────────────────────────────────────────────┐
│  [Logo]              [Nav]        [CTA Button]  │
│                                                 │
│   Headline (6-12 words)                         │
│   ─────────────────────────                     │
│   Subheadline (15-25 words)        [Hero Image] │
│                                    showing the  │
│   [Primary CTA Button]            OUTCOME, not  │
│   "Start Free Trial"              the product   │
│                                                 │
│   Social proof: "Trusted by 10,000+ teams"      │
│   [logo] [logo] [logo] [logo] [logo]            │
└─────────────────────────────────────────────────┘

The 5 Elements

ElementRuleExample
Headline6-12 words, states the outcome"Ship docs in minutes, not days"
Subheadline15-25 words, expands on how"AI-powered documentation that writes itself from your codebase. No templates needed."
Hero imageShows the OUTCOME, not the productPerson looking satisfied at results, not a screenshot of your UI
Primary CTAAction verb + value"Start Free Trial" not "Submit" or "Learn More"
Social proofLogos, count, or micro-testimonial"Trusted by 10,000+ teams at [logos]"

Headlines

Formulas That Convert

FormulaExample
[Outcome] without [pain]"Beautiful docs without the design skills"
[Outcome] in [timeframe]"Launch your site in 5 minutes"
The [better way] to [common task]"The faster way to build APIs"
Stop [pain]. Start [outcome]."Stop guessing. Start knowing."
[Number] [things] to [outcome]"One tool to manage all your data"

What Makes Headlines Fail

❌ "Welcome to Our Platform" (says nothing about value)
❌ "The World's Most Advanced AI-Powered Solution" (buzzwords, no specifics)
❌ "We Help Businesses Grow" (vague, generic)
❌ "Next-Generation Enterprise Software" (what does it DO?)

✅ "Turn customer feedback into product features, automatically"
✅ "The spreadsheet that thinks like a database"
✅ "Find and fix bugs before your users do"

Hero Images

Show the Outcome, Not the Product

❌ Screenshot of your dashboard (boring, hard to parse at a glance)
❌ Abstract geometric background (says nothing)
❌ Stock photo of a handshake (cliché)

✅ Person looking satisfied at clear results on their screen
✅ Before/after transformation
✅ The end result of using your product
bash
# Outcome-focused hero
belt app run falai/flux-dev-lora --input '{
  "prompt": "happy professional team celebrating around a laptop showing positive growth charts, bright modern office, natural sunlight, authentic candid moment, marketing photography style, warm tones",
  "width": 1248,
  "height": 832
}'

# Product-in-context hero
belt app run bytedance/seedream-4-5 --input '{
  "prompt": "clean modern laptop on a minimalist desk showing a beautiful analytics dashboard, floating UI elements emerging from the screen, soft gradient background, product marketing style, professional",
  "size": "2K"
}'

CTA Buttons

Text

Good CTAsBad CTAs
"Start Free Trial""Submit"
"Get Started Free""Click Here"
"See It in Action""Learn More" (low commitment)
"Create Your First Report""Sign Up" (vague)
"Try Free for 14 Days""Register"

Formula: Action verb + value/outcome + (optional: reduce risk)

Design

ElementRule
ColorHigh contrast with background — must be the most visible element
SizeMinimum 44px height (tap target), wide enough for text + padding
PositionAbove the fold, repeated after each major section
WhitespaceGenerous padding around button, don't crowd it
Secondary CTAIf needed, use text link below ("or watch a demo")

Section Order

The proven sequence for landing pages:

SectionPurposeKey Element
1. HeroCore value, primary CTAHeadline + image + CTA
2. Social ProofBuild trustLogos, numbers, badges
3. ProblemCreate empathyPain point they recognize
4. Solution/FeaturesShow how you solve it3 key features with visuals
5. How It WorksReduce complexity3 steps: sign up, configure, benefit
6. TestimonialsProve it works2-3 specific customer quotes
7. PricingEnable decisionClear tiers, highlight recommended
8. FAQHandle objections5-7 common questions
9. Final CTACapture remaindersRepeat primary CTA with urgency

Social Proof Types

TypeImpactPlacement
Company logosFastest to process, high trustBelow hero
User countScale signalHero or social proof bar
Star ratingProduct qualityNear CTA
TestimonialsDetailed credibilityDedicated section
Case study statsSpecific proofFeature sections
Trust badgesSecurity/complianceNear forms, pricing, footer
bash
# Research for social proof stats
belt app run exa/answer --input '{
  "question": "What is the average conversion rate for SaaS landing pages with social proof vs without?"
}'

Form Design

RuleImpact
Every field reduces conversion ~11%Minimize fields
Name + Email = maximum for signupsDon't ask for phone, company, role
Single-column layoutDon't use multi-column forms
Inline validationShow errors immediately, not on submit
Clear error messages"Email is required" not "Error in field 3"
Submit button text = action"Create Account" not "Submit"

Mobile Optimization

RuleWhy
CTA button full widthEasy to tap with thumbs
Sticky CTA on scrollAlways accessible
No horizontal scrollingBreaks mobile layout
Font minimum 16pxiOS zooms inputs below 16px
Tap targets minimum 48x48pxApple HIG, Google Material
Images responsiveDon't overflow viewport
Prioritize headline + CTASimplify above-the-fold

OG Image for Sharing

bash
# Generate an OG image for the landing page
belt app run falai/flux-dev-lora --input '{
  "prompt": "clean professional social sharing card, product name and tagline on modern gradient background, minimal design, corporate tech aesthetic, 1200x630 aspect ratio equivalent",
  "width": 1200,
  "height": 630
}'

# Or use html-to-image for a template-based approach
belt app run infsh/html-to-image --input '{
  "html": "<div style=\"width:1200px;height:630px;background:linear-gradient(135deg,#667eea,#764ba2);display:flex;align-items:center;justify-content:center;font-family:sans-serif;color:white\"><div style=\"text-align:center\"><h1 style=\"font-size:48px;margin:0\">DataFlow</h1><p style=\"font-size:24px;opacity:0.9\">Ship docs in minutes, not days</p></div></div>"
}'

Page Speed

RuleTargetWhy
Hero image< 200 KBFirst thing to load
Total page weight< 2 MBMobile data, patience
Lazy load below-foldAlwaysOnly load what's visible
Minimize JavaScript< 200 KBBlocks rendering
LCP (Largest Contentful Paint)< 2.5sGoogle Core Web Vitals

Common Mistakes

MistakeProblemFix
No clear headlineVisitor doesn't know what you do6-12 words, outcome-focused
CTA says "Learn More"Too low commitmentAction verb + specific value
Hero is a product screenshotHard to parse, boringShow the outcome, use lifestyle imagery
Multiple competing CTAsDecision paralysisOne primary CTA, one secondary max
No social proofNo trust signalAdd logos, counts, or testimonials
Too many form fieldsConversion drops ~11% per fieldName + email maximum
Desktop-only design60%+ traffic is mobileDesign mobile-first
No urgency in final CTAVisitors leave and forget"Start your free 14-day trial"

Related Skills

bash
npx skills add inference-sh/skills@ai-image-generation
npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering

Browse all apps: belt app list

Frequently asked questions

What does the Landing Page Design AI skill do?

Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices

Why use Landing Page Design on TypingMind?

Because you install it once and use it with any model. Landing Page Design is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Landing Page Design in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/inference-sh/skills/tree/main/guides/design/landing-page-design. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Landing Page Design?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Landing Page Design?

As many as you like. As long as a model supports skills, you can use Landing Page Design with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Landing Page Design AI skill free?

It is published on GitHub by inference-sh. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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